• Rolando@lemmy.world
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    7 months ago

    some people still recommend using a VPN and IP address from a country where YouTube ads are prohibited, such as Myanmar, Albania, or Uzbekistan.

    Wait, you can just prohibit YouTube ads at a national level? That’s somehow awesome and terrifying at the same time.

  • gressen@lemm.ee
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    7 months ago

    YouTube’s next move might make it virtually impossible to watch YouTube

  • ours@lemmy.world
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    7 months ago

    This must cost YouTube a fortune doing additional processing and reduced flexibility. They are going to hurt themselves and blockers will find a way.

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      7 months ago

      There’s already extensions that somehow skip sponsorship sections, so it won’t even take that long.

    • scarabic@lemmy.world
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      7 months ago

      Every bit of effort and resourcing they spend on this returns revenue directly. Which is more than they can probably say for a lot of things they do. And they’re smart enough to know that they can’t eliminate blocking, just make it harder and harder so that fewer and fewer people do it.

  • UltraGiGaGigantic@lemm.ee
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    7 months ago

    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

    – Banksy

  • danc4498@lemmy.world
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    7 months ago

    And once everybody is watching ads and nobody is skipping them, YouTube will start making the commercials shorter and less invasive, right Anakin?

  • Emerald@lemmy.world
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    7 months ago

    Worse case scenario, we gotta make an extension that detects the ad UI and blanks the screen and mutes the audio until its over

  • dalë@lemm.ee
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    7 months ago

    I accidentally watched YouTube the other night without adblock, OMFG what an experience.

    If I can’t watch with adblock I’ll just stop using it, it’s only a rabit hole to waste time for me anyway.

    • sugar_in_your_tea@sh.itjust.works
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      7 months ago

      Yup, and I’m not willing to pay for Youtube Premium because the app kinda sucks and I don’t like Google keeping track of what I watch. I’m willing to pay, but I’d really like to keep using the 3rd party apps I prefer (Grayjay and NewPipe).

      So like Reddit, I’ll drop Youtube if my 3rd party apps stop working. That’s my line in the sand. If Youtube wants to get money from me, it needs to be through an API disassociated from my identity.

  • cRazi_man@lemm.ee
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    7 months ago

    Good. This is how YouTube dies. This is how Google dies. This is how competitors/alternatives are born. Stop fighting to make Google services useable against every effort of theirs. Let them drive people away to make (or discover) alternatives.

    • A_Random_Idiot@lemmy.world
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      7 months ago

      Do you have any idea how many billions with a B it would take to even start a viable, proper competitor to youtube? and how quickly that capital B could end up becoming a Capital T?

      I hate people who keep screaming about let youtube die and alternatives will be born.

      Youtube has been shit for years. No ones made an alternative that is viable.

      Any an all alternatives are subscription based services, and tiny. Like Floatplane, Utreon and whatever the gunfocused one is that I cant remember off the top of my head, if it even still exists.

      Anyone that has that kinda money are probably already in bed with googles capitalistic hellscape ideals for hte internet and not interested in going against them.

      Creating competitors for things like Reddit and Facebook are relatively easy. Creating a competitor for something that probably accumulates hundreds of terabytes, if not more, per hour? That takes insane amounts of storage, and bandwidth, and overhead, and everything else that costs more than any regular person could ever have a hope of even having a wet dream over.

      • Semi-Hemi-Lemmygod@lemmy.world
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        7 months ago

        If you tried to create a centralized one? Yeah, it would take a lot. Would a decentralized one be as expensive? I’m not sure.

        I think the best goal would be to try to create a platform for creators that has a low barrier to entry - both in terms of cost and skill - that gives them the ability to easily and quickly set up a “channel” to “broadcast” from and earn some revenue somehow.

        Why build one competitor to YouTube when we could build a billion of them?

        • A_Random_Idiot@lemmy.world
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          7 months ago

          Why build one competitor to YouTube when we could build a billion of them?

          Because thats the very reason why people hate current streaming services, and you’re arguing to not only make it worse than that, but to make the end users eat the costs of storage and bandwidth.

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            7 months ago

            You don’t understand why people hate streaming fragmentation.

            You can have a billion decentralized openyoutube all on the same page, just look how lemmy already does it.

            Podcast also did it with RSS. Agglomeration isn’t an issue on a decentralized open platform

          • Semi-Hemi-Lemmygod@lemmy.world
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            7 months ago

            If they shared the same protocol, or at least reasonably compatible versions of it, you could have one app that does all of them.

      • interdimensionalmeme@lemmy.ml
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        7 months ago

        Yet bittorrent does youtube fives times over with central governance. You have drunk too much cloud coolaid. My laptop could host my youtube channel without issue and I would still have enough juice to play counter strike and download the latest marvel slop movie.

        • rwhitisissle@lemmy.world
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          7 months ago

          Boy howdy, users sure would love to pivot to a peer distributed content system that randomly downloads chunks of a video file as they become available with speeds of anywhere between 2 bytes and 2 megabytes a second (which one you’ll get depends on who you’re getting the chunks from) with literally no guarantee of being able to even complete said download because the people they’re downloading it from may not all have the entire file’s worth of combined data across their respective computers, and they have to download the entire video before watching it to determine whether or not they even want to watch it in the first place. Also, there’s no capacity for monetization without literally doing what Google is trying to do and injecting advertisements directly into the video, so there’s no incentive for any content producers to use this system to distribute said content, meaning it would be a ghost town of a service from the start.

          Yep, that would be a great system. /s

          • A_Random_Idiot@lemmy.world
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            7 months ago

            Exactly.

            I’m feeling like this whole “distrubuted youtube!” argument is nothing but a variant of the blockchain fantasy. Seeing a lot of the same style of arguments and ignorance.

            • Balder@lemmy.world
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              7 months ago

              It’s a common trap for certain types of people to assume technology can fix problems that are inventive or socially driven.

              • A_Random_Idiot@lemmy.world
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                7 months ago

                Its also a common trap for idiots to grasp hold of a fraction of a fragment of an idea and think it gives them complete and total understanding, and then go around proselytizing their absolute incompetence as if its techno-gospel.

                Which I think is why this distributed youtube bull follows the same general argument trend as the mythical and holy blockchain. That does nothing, but somehow can magically solve all problems.

              • interdimensionalmeme@lemmy.ml
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                7 months ago

                We solved this problem BEFORE youtube was even a thing. Youtube only exists out of convenience for normies. Youtube can die tomorrow, we will still have unlimited video. In fact, think youtube slowed down innovation on this front. Torrent trackers are unchanged in their form from 2003. I wouldn’t mind federated content, browser integration of torrent systems and locally running content recommendation system as well as social crowdsourced review systems (aka the like button and comments)

          • kalleboo@lemmy.world
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            7 months ago

            To be fair, a LOT of people swear by Popcorn Time, which is exactly that. I was surprised it worked as well as it does, too.

          • interdimensionalmeme@lemmy.ml
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            7 months ago

            If the file is that poorly seeded, and therefore extremely sparsely watched, then the laptop with a broken screen in my closet can serve it to anyone who wants it.

            The only reason we need a scalable system, is to handle high demand / broad appeal media and in that case, what you describe WON’T happen.

            For low demand media, https off my mom’s coffemaker will do just fine.

            That means anyone posting 100-200 video to youtube today, can easily handle all these situation with less expense than the price of whatever camera they filmed the content with to begin with.

            Youtube only exists, because us, old internet fucks, got lazy and relied on google for mail and video.

            We could EASILY EASILY EASILY done it ourselves.

            • rwhitisissle@lemmy.world
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              7 months ago

              A service people want to use is typically one with redundancy and high availability. Your laptop could overheat, have a drive failure, spontaneously lose its wifi connection, or a million other things. It’s fundamentally unreliable.

              only reason we need a scalable system, is to handle high demand

              Scalability isn’t just about distribution. It’s about reliability and convenience - two things your system as described lacks by design. A video file that no one but you has ever seen has the same exact degree of accessibility as one served to millions.

              We could EASILY EASILY EASILY done it ourselves.

              This is the copium talking. If it had been easy to do and monetizable, it would have already been done. That’s the other part of the problem here. There is no incentive for anyone to use this system to consume or distribute content other than to decouple from Google. Opposition to an existing service is not enough of a motivator for people to use a system. It has to provide some comparative benefit that outweighs the cost incurred by continuing to use the other service. The big thing that Youtube has is, obviously, content. Exabytes of it. Your new service would have…nothing. We have left the age of services starting up and gaining massive movements of people behind them. We are now in an age of the internet in which the inertia of existing services will carry them decades into the future. Youtube is now too big to fail, and too big to be replaced.

              • interdimensionalmeme@lemmy.ml
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                7 months ago

                We are in the age of the toy internet, it is all about to crumple like a house of card bought on cheap credit and unviable business models. Youtube is not long for this world and nobody will miss it. The only question is how much of it Archive Team can save before if goes up in flames. Well, the good parts of it, that’s easy but can we save the garbage too, I’m not sure. Take any channel on youtube and its creator can easily serve it’s entire catalog out of a obsolete chromebox with two usb sticks on the side. Even as small as a terabyte would still be mostly empty space. Youtube was built defective by design using 1970s ideology, it is immensely wasteful.

                • Schmeckinger@lemmy.world
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                  7 months ago

                  I want to see how you can serve thousands or millions of people with a Chromebook in your closet. And if you say p2p, that doesn’t deal with spikes in demand and a lot of old content will just vanish even easier than on YouTube. Also it would rely on people being willing to seed.

              • Emerald@lemmy.world
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                7 months ago

                Blockbuster is now too big to fail, and too big to be replaced.

                • rwhitisissle@lemmy.world
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                  7 months ago

                  Blockbuster died because its business model was rendered obsolete by virtue of widespread adoption of the internet and the advent of streaming. And because it refused to shift its business model away from physical media distribution to digital. Let me know when they invent something that makes the internet obsolete, will you? Because that is what it will take to dethrone YouTube.

        • A_Random_Idiot@lemmy.world
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          7 months ago

          Your laptop would become suicidal the second it had to start serving streaming, 4k video to dozens of people, much less hundreds or thousands.

            • A_Random_Idiot@lemmy.world
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              7 months ago

              You must not want a youtube competitor then, if your goal is to just okay-ly stream to just a couple dozen or so people.

                • interdimensionalmeme@lemmy.ml
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                  7 months ago

                  You are correct. Nearly all youtube channels can be fully served off a single laptop. 260 concurrent streams at 1080p 3mbps is achievable over gigabit ethernet. Very few channels exceed this for any appreciable amount of time. And in those cases we can leverage a very small amount of the client’s ressources to further propagate the stream. This can be done with repurposed bittorrent dht. Now all we need is federated RSS and a locally running content curation algorithm and a social review system (like buttons and reputation history)

          • interdimensionalmeme@lemmy.ml
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            7 months ago

            My laptop can copy files at 15 mbps, very very easily. Hundreds ? Again piss easy, that’s what bittorrents are for, even easier when the swarms takes care of all the traffic. The more people are 10 or so and the faster it will copy itself. Do you cloud people still know how to copy files or was that arcane knowledge lost to the sands of 1995 ?

            • A_Random_Idiot@lemmy.world
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              7 months ago

              I hate the cloud you perfidious incompetent. The only thing more stupid than the “cloud” is your belief that you can serve hundreds, if not thousands, of simultaneous streams,possibly 1080, most likely 4k, from your 15mbps laptop.

    • PlutoniumAcid@lemmy.world
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      7 months ago

      It has been THE viteo platform for literally decades. There is so much content there; it would be a tremendous effort to direct that elsewhere.

      And that other site would quickly succumb to storage and bandwidth costs. What options could exist?

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      7 months ago

      The alternative should be libraries hosting the peoples internet.

      You may balk at the idea, much like you would have at the idea of free public libraries when originally conceived.

      • eodur@lemmy.world
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        7 months ago

        I like this idea so much. Do the public libraries not have some kind of video service already? Seems like a network of library-powered PeerTube instances would serve that niche really well.

    • BruceTwarzen@lemm.ee
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      7 months ago

      I like youtube, i use it quite a lot. I wouldn’t use it at all without ad and sponsor block. I don’t know how so many people do it, it’s crazy to me.

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    7 months ago

    I am excited. This will break my YouTube addiction.

    It’ll only affect me when I need to fix something I’m unfamiliar with, and it’llead creators to using other platforms for that kind of material, and lower the barrier to entry.

    I don’t know why Google is shooting themselves in the foot like this. I mean, it’ll be profitable in the short run, yes, but this will almost certainly be devastating to their bottom line in the long run if it works as planned.

    • rwhitisissle@lemmy.world
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      7 months ago

      devastating to their bottom line in the long run if it works as planned.

      Google knows their service is addictive and is banking on people being willing to eat an unlimited amount of shit in order to watch a bald man from Vancouver spend 12 minutes talking about his Peloton ride that morning. Realistically, they are probably right. There is no competition to YouTube. Hasn’t been for years. And there probably never will be ever again. Capitalism trends towards natural monopolies as infrastructure and complexity of operations makes startup costs prohibitive.

  • Andromxda 🇺🇦🇵🇸🇹🇼@lemmy.dbzer0.com
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    7 months ago

    Finally a use case where AI/Machine learning would absolutely make sense. If we can have AI that can generate text or images, imitate people’s voices or write code, we can also have a lightweight model that can detect ads and skip them during playback. There’s a model trained on SponsorBlock data for detecting sponsored segments https://github.com/xenova/sponsorblock-ml
    I’m sure that we can have something similar but for embedded ads.

    • gressen@lemm.ee
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      7 months ago

      It’s called a classifier and it could easily detect an embedded ad. The issue is now everyone needs to run it on their hardware to detect and this will cost some electricity.

        • gressen@lemm.ee
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          7 months ago

          Well I’m not happy about potentially adding new type of load on the electrical grids around the world.

          • archchan@lemmy.ml
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            7 months ago

            Ads have definitely added more load on electrical grids in aggregate than locally hosted and lightweight models, especially given that ads are fucking everywhere all the time. Websites, apps, the servers, even 24/7 electric billboards. I’m not worried about a few nerds using slightly more electricity sometimes for their own benefit and joy (it’s still less power than gaming), as opposed to a corp that burns through power and breaks their climate pledges (Microsoft) for the benefit of their bottom line and nothing else. Corps don’t get to have a monopoly on AI that was built with our data, only to have it fed back to us to pull more data and siphon more money.

            So basically fuck Google and fuck ads.

          • interdimensionalmeme@lemmy.ml
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            7 months ago

            Do you understand what we’re still talking less energy than the monitor it displays on. I would bet even untuned VGG16 could do that without even a fine tune. Advertising is starkly different to content and the output is a “ad=yes/no” signal. It’s a very small amount of data, probably less than the plain hardware video decoder. It’s also not a new type of load, it runs off the same power supply as any computer, a slight capacitive load, it won’t even change the grid powerfactor.

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        7 months ago

        Give it 5 more years in hardware performance improvements and software/model optimization and I don’t see a problem. The important part is that improvements are made public for everyone to use and improve upon instead of letting openai and microsoft take the whole cake

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    7 months ago

    Over the past years I’ve been reducing my youtube and twitch viewership anyways. Its literally the lowest form of entertainment and its not worth a single moment of ad watching. I’ll just do something else. Most youtube content sucks anyways. I don’t even remember most of the channels I used to watch.

    They’re just going to increase their own server costs chasing some tiny fraction of viewers who will do anything to avoid ads. they should be grateful for the adviewers they have.

    • VinnyDaCat@lemmy.world
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      7 months ago

      Its literally the lowest form of entertainment and its not worth a single moment of ad watching.

      I’m just curious, but what type of content would you be watching on YouTube?

      I think the platform has come a long ways when it comes to content. Sure, if you’re just watching gaming content I’d say you’d be disappointed. It’s been like that for a decade now at least. There’s a lot of decent content on there though with a lot of it even being somewhat educational.

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        7 months ago

        My viewership has changed so much over the years. I used to watch stuff like diyperks, primitive technology, this guy kris harbour who built a house with natural materials. When I was coding lots of edu stuff.

        Im sure there is a lot of good shit, but I just have less energy to wade through the crap. And the continued attacks on ad blockers makes me less willing to want to find channels and communities I would probably enjoy.

        I actually can’t stand gaming content cause its just spoilers and gfuel marketing as far as im concerned

        • VinnyDaCat@lemmy.world
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          7 months ago

          I see. I simply ask because the platform has changed a lot if you used it a little over a decade ago and I know some people who never got over the transition.

          Absolutely understandable that you don’t want to spend time looking for anything that might catch your interest though.

        • Thetimefarm@lemm.ee
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          7 months ago

          Yeah YouTube’s real problem is the recommendations are terrible. It tries to ram the most profitable, lowest common denominator swill down your throat until it gives up and just recommends stuff you’ve already watched.

      • IphtashuFitz@lemmy.world
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        7 months ago

        I’m just curious, but what type of content would you be watching on YouTube?

        I literally use it almost exclusively for how-to styles of videos. I had to replace the throttle cable on my riding lawnmower last year. I found an awesome step-by-step video. Stuff like that…

    • Flanhare@lemmy.world
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      7 months ago

      I guess there is a lot of crap on the platform.

      But I follow many really really good content creators that put out very high quality content week after week.

      I still want to watch their content and I can’t subscribe to all of them.

    • rwhitisissle@lemmy.world
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      7 months ago

      Man, you’re definitely spot on with this. For me, it’s a fast, easy source of superficial distraction that I can put on for background noise and don’t have to pay attention to. It’s ultimately what cable TV used to be for me. I’ll even leave on a streamer playing a game in the background on low volume if I’m going to sleep just for white noise. At this point, the behavior and desire for that kind of content is so ingrained in me that it’s sort of like an addiction. I wish there were alternatives to youtube, but that era of video content might just be straight up dying for some of us. I guess if anything I’ll start fleshing out my plex server with old t.v. shows and just put Gilligan’s Island or something on in the background.

      • Microplasticbrain@lemm.ee
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        7 months ago

        Yea, a plex server for idle viewing would be a way better alternative. Just make a custom nickelodeon, comedy central, etc and have it run random episodes of random shows.

        • Misk@lemmy.world
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          7 months ago

          I’ve actually always wanted to do this! Download a load of old school Nickelodeon stabs and episodes and find some software that can play them all together in random order haha… Any advice on how to go about setting this up?

          • rwhitisissle@lemmy.world
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            7 months ago

            It’s actually built into plex. If you have a library of t.v. shows you can just click the Shuffle button and it’ll play random episodes. Or you can make Categories of shows and shuffle those. If you’re asking how to get started with Plex and downloading content, well…I don’t want to get banned for piracy related reasons, so I’ll just say that, totally unrelated to this discussion, there’s a wealth of resources regarding how to get started with bittorrent and usenet. Which you can use for perfectly legal purposes, like downloading Liinux ISOs and open source textbooks.

            • Misk@lemmy.world
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              7 months ago

              Nah I’m good for Linux ISOs and open source textbooks, just wasn’t aware that some of these media players had a shuffle button 😝 thanks folks!

      • Pretzilla@lemmy.world
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        7 months ago

        Perfect opportunity to reprogram your brain. Put on something healthy like waves on the shore, etc.

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      7 months ago

      Yeah you’re right, YouTube just isn’t what it used to be. I miss when people made videos for free because they wanted to share something with the world. Now it’s a full time job

  • KillingTimeItself@lemmy.dbzer0.com
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    7 months ago

    this is all bullshit btw, it won’t do anything for thirdparty clients and yt-dlp for example.

    This is because blocking is entirely client side now, with no way of youtube determining whether or not its happened at all.

    • Wispy2891@lemmy.world
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      7 months ago

      They’re testing to embed the ads in the stream and not the usual switch to a different video

      It definitely affects third party client if now they get a file of a video that now has 30 seconds of ad content at the beginning

      • KillingTimeItself@lemmy.dbzer0.com
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        7 months ago

        it won’t though, because you can just remove that 30 seconds at the beginning, which is almost definitely going to be very different than the rest of the video in a number of ways. Notably, there are likely going to be UI differences during and after ads play, as well as video playback alterations. Ad’s aren’t going to be the same quality as video itself.

        It’s possible that they’re transcoding them into the video itself, but doing that would be catastrophically bad and have such a massive cost that it simply would not be worthwhile.

        • MrWildBunnycat@lemmy.world
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          7 months ago

          They are transcoding them into the video. Sponsorblock had to make a quick change to discard submissions from users that have been identified to be on this trial system, because it affects the video length, and as such - makes it impossible to have consistent segments

          • KillingTimeItself@lemmy.dbzer0.com
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            7 months ago

            i highly doubt it. I would think they’re probably doing some UDP packet voodoo bullshit.

            Though it likely appears as transcoded.

            The sheer cost of them being transcoded into videos is immense, even if they’re live encoding every video.

            What happens when you get an ad you need to takedown and remove? You’re on disk transcode is suddenly useless now, and you need to make a new one, easy enough, you can just do that in the background, but this also means your ads are baked into each video, which is less than ideal, unless you’re constantly updating them.

            And if you’re doing live transcodes, that means that you have to do this for every view on every video, and i’m not sure that’s sustainable.

            I suppose you could probably do a cached live transcode system to bring down the overhead, but i can’t imagine it’s easier than just pulling some voodoo networking bullshit to literally inject an advertisement.

  • csm10495@sh.itjust.works
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    7 months ago

    I pay for premium… but also like my sponsorblock… and 3rd party clients. Let me have it all momma Google.

    • themeatbridge@lemmy.world
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      7 months ago

      Right? I already don’t use youtube as much as possible. Piped helps, but if that stops working, I just won’t watch movies on youtube.

      I understand why people are upset anytime a company fucks their customers for money, but the solution is always to walk away.