I see a lot of communities for moes. Fitmoes, kemonomoes, smolmoes. I don’t know what a moe is - obviously it’s related to anime or Japanese (or otaku) culture but it’s so clearly a thing that I don’t know anything about.
Moe (萌え, Japanese pronunciation: [mo.e] ⓘ), sometimes romanized as moé, is a Japanese word that refers to feelings of strong affection mainly towards characters in anime, manga, video games, and other media directed at the otaku market. Moe, however, has also gained usage to refer to feelings of affection towards any subject.
Moe is related to neoteny and the feeling of “cuteness” a character can evoke. The word moe originated in the late 1980s and early 1990s in Japan and is of uncertain origin, although there are several theories on how it came into use. Moe characters have expanded through Japanese media, and the concept has been commercialised. Contests, both online and in the real world, exist for moe-styled things, including one run by one of the Japanese game rating boards. Various notable commentators such as Tamaki Saitō, Hiroki Azuma, and Kazuya Tsurumaki have also given their take on moe and its meaning.
See also, Moe Anthropomorphism, a page that includes my favorite fictional character: Wikipe-tan
Moe is hard to define (I can’t do it), but if you just switch it for “cute” no one will probably know the difference. So: Fit-cute, kimono-cute, smol-cute, etc. Also, it’s used as an adjective, so some is more, not is a moe.
I refer to those as “Block Community”.
Part of your problem is that half the folks posting to those subs have no idea what “moe” means either. Folks, it’s not supposed to be a catch-all term for sexy anime women!
Everyone has their own definition of moe, and I’m far from an expert because it’s not my thing, but my understanding (based on how the word was used in the US and in Japan during the 2010s anyway) is this: It’s kinda like the protecc meme… Something that is moe is usually cute, small, maybe a bit defenseless or derpy. It’s something that causes a feeling of “I love and want to protect this cute little thing”… Like how you might feel about a puppy, especially if the puppy is doing something cute and derpy like a heckin’ protecc (in normal people speak: something that’s adorable because it’s not especially exceptional but it feels exceptional when the cute little thing does it, like a puppy that thinks he’s protecting his mama when he barks at a butterfly and then looks pleased with himself when it flutters away, which causes you the viewer to say “d’aw aren’t you just the best little guard dog, yes you are!”). Except puppies are not usually considered moe as moe has a sexual connotation because it’s an otaku thing so of course it does. In other words it’s a term with a pretty strong loli vibe (up until very recently I had never seen it used in reference to anything but girls or maybe women with girlish traits, or girl-like creatures, like monster-musume). Moe got especially big around the time K-On came out, and for a while that series was heralded as the ultimate moe anime: cute girls doing cute things. It’s kinda like the daughter version of “waifu.” And some people do use the term in a more innocent, non-sexual way, but then there’s the hentai doujinshi and body pillow crowd that taint the entire concept (as with all things anime).
Therefore it’s really fucking confusing to see these “moe” communities filled with adult-presenting anime characters sporting G-cups and “fuck me” eyes. Maybe some moe communities use the term correctly, again it’s not my thing so I don’t go searching for it, but the ones I’ve stumbled across in the deep recesses of all sure don’t seem to fit the bill. Am I just old and out of touch with how the kids use their Japanese-derived slang nowadays? Did the normies start altering the use of otaku terms after anime became mainstream? Eh, maybe. But for at least a solid decade moe had a specific, albeit poorly defined, meaning.
Edit: I generally agree with loppy’s comment, in that what they describe is a technically more correct and authentic way to use the term “moe.” However it’s a situation akin to how most people use “decimate” to mean “obliterate,” even though it technically means “to reduce by 1/10th.” IMO what I describe is how most/nearly all (Western) otaku and weebs would describe/use moe, while loppy’s over in the corner going “actually…” In other words, what I’ve described is the “normie otaku” definition, and loppy’s is the “otaku of otaku” definition. So I guess that means that I’d still consider my answer “correct” because it’s the more common definition, even though it’s technically wrong.
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OP Please add a “?” to the end of this question’s title. It’s a violation of rule 2.
there you go question mark added
Thanks.
Moe is an abbreviation often used in place of names like Maurice, Moab, Morris, Mortimer, Morton, Murray, or Mohammed.