Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.

  • aufheben@lemmy.world
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    1 year ago

    Idk if it’s immoral or not, but if Disney is resorting to AI to keep the content slurry flowing that’s more a sign of growing creative bankruptcy than anything.

    • dangblingus@lemmy.world
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      1 year ago

      They’re using as much AI as possible now that there’s open revolt from many of the world’s top CGI effects studios.

  • dangblingus@lemmy.world
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    1 year ago

    Quick everyone! Let’s rush to defend Disney based on a technicality, even though they’ve been creatively bankrupt for years and no one watches MCU shows.

    • barsoap@lemm.ee
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      1 year ago

      Loki is a legitimately good show, and I say that as someone tired of MCU stuff and not the least nostalgic about American comics in the first place (I grew up on Asterix, Tintin, the like).

      • jacktherippah@lemmy.world
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        1 year ago

        I’d even go so far as to say it’s my favorite MCU show. I remember liking season 1 alot so I had high expectations for season 2. And I think they exceeded my expectations. Ke Huy Quan was delightful as OB and Tom Hiddleston & Owen Wilson had so much chemistry. Can’t wait for the next episodes.

    • ante@lemmy.world
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      1 year ago

      You can still think Disney is a shitty company while acknowledging that this is a stupid article/headline. They’re not mutually exclusive.

  • cereal_killer@lemmy.world
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    1 year ago

    This article is so dumb that their entire basis for the artwork to be an AI artwork rests on the fact that there are squiggly lines. Like humans have never edited any photo with squiggly lines.

    According to @thepokeflutist who purchased the stock image, it was published to Shutterstock this year — ruling out the possibility of it being too old to be AI-generated — and contains no embedded metadata to confirm how the image was created.

    The image uploaded to Shutterstock was 2500 x 2500. Does any AI image generator even produce those resolutions? Sure, you can use super resolution, but that seems like too much work for AI generated artwork.

    Also there were Twitter users pointing out how “4” on the clock is represented as “IIII” and not “IV”. Have they ever not seen clocks with Roman numerals?

    • MrScottyTay@sh.itjust.works
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      1 year ago

      IV is the Roman numeral. IIII is like hatch marks or something, you don’t usually see that on a clock.

        • MrScottyTay@sh.itjust.works
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          1 year ago

          Wow I’d never seen that before. Also just curious on the reasoning, why would they use IIII for symmetry but not do anything about VI, VII and so on? Is it more to do with the width of the number when written down maybe?

          • code@lemmy.world
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            1 year ago

            I was taught that dividing the numbers naturally into thirds:

            I  II III IIII (all I) 
            V  VI VII VIII (all start with V) 
            IX X  XI  XII  (all contain X) 
            

            Visually looks more “balanced” than having an extra V

          • rooster_butt@lemm.ee
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            1 year ago

            When Roman numerals were in use by the Roman Empire, the name of the Romans’ supreme deity, Jupiter, was spelled as IVPPITER in Latin. There was a feeling that using the start of Jupiter’s name on a clock dial, and it being upside down where it fell, would be disrespectful to the deity, so IIII was introduced instead.

            https://newgateworld.com/blogs/style/should-it-be-iiii-or-iv-on-a-clock-dial#:~:text=When Roman numerals were in,so IIII was introduced instead

            I would have thought it had to do with aesthetics. I would have never guess it had to do with roman religion.

          • barsoap@lemm.ee
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            1 year ago

            VI would be IIIIII which is severely over-wide. The balance is really against VIII and XII, you don’t want one leg of that triangle to have a limp and IIII makes IV just a bid wider and chunkier to provide that balance. “Symmetry” was probably a poor choice of word this isn’t a mathematical thing but perceptual, those three points being equal visual weight evoke an equilateral triangle standing on its side which says “yep this won’t tip over, ever”, because, well, things shaped such don’t and the back of our head instinctively knows. Thus you get a sense of stability, and I guess this is a good example of why artists often sound like mystics or plain nuts (“this song tastes of strawberries”).

            The IVPPITER explanation definitely also makes sense but it doesn’t explain why people continued to do it after standardisation on IV in arithmetic and the fall of Roman paganism.

      • Ook the Librarian@lemmy.world
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        1 year ago

        YOU don’t see that on a clock. Your experience isn’t universal. IIII was often used for 4. There were no reduction rules when Roman numerals were in use. The idea of IV being THE way to write 4 is a reflection of modern education.

        Also, the idea the human clocks have IV whereas a computer trained on human images might write it as IIII when no training images are like that is weird.

          • Ook the Librarian@lemmy.world
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            1 year ago

            Just ranting at the void. The fact that it hit a topic related the one I replied to is purely coincidental.

            Come to think of it, it’s pretty vain of you to think just because I started a post replying to your post with a big capital ‘YOU’ that I was talking about you. Get over yourself.

            I kid, it was nothing personal.

            I just wanted to point out that this is an example of anomaly hunting where one spots something is off and tries to work out how it is evidence of something. in a lot of cases, the anomaly is not in fact anomalous. In other cases, it is an anomaly, but doesn’t lead to the conclusion jumped to. This was both.

      • topinambour_rex@lemmy.world
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        1 year ago

        IV is used exclusively as 4 (except for clocks as someone else already commented) since the 15th century. Ancient Romans used both writing, IIII and IV.

  • x4740N@lemmy.world
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    1 year ago

    There’s a chance this is manufactured outrage to help promote the show

  • Fedizen@lemmy.world
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    1 year ago

    they’re not even bothering to hire artists, why would anyone watch this?

    • eric@lemmy.world
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      1 year ago

      If you’d read the article, it appears that this image was posted on shutterstock without being marked as being AI-generated, so this is less Disney not being able to help themselves, and more a person working for Disney inadvertently selecting an AI generated image because whoever uploaded it to shutterstock lied about its source.

      • Grimy@lemmy.world
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        1 year ago

        They didn’t lie about the source, you can upload AI images to Shutterstock as long as it’s made using the shutter stock AI trained on shutter stock uploads with all profits going to Shutterstock.

        Edit: I was mistaken, the image was marked as not using AI by it’s uploader

        This is who’s trying to regulate this btw, companies like Shutterstock, Getty and adobe.

        AI is a-okay, as long as you don’t make it for free with an open source program.

        • eric@lemmy.world
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          1 year ago

          It seems you missed the sentence where they say the image in question was not created by Shutterstock AI.

          The article also states that it is against shutterstock TOS to upload AI-generated images that are not created by the shutterstock AI, which is what happened here. So to reiterate, the user that uploaded this photo misrepresented it as a non-AI-generated image. So in other words, they DID lie.

          • Grimy@lemmy.world
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            1 year ago

            Ah very true, I misread and thought it said Shutterstock wasn’t labeling which images are made with AI.

      • MTLion3@lemm.ee
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        1 year ago

        It’s always one big clown show of hypocrisy with giant corporations. And then the government and their buddies give them claps on the back for a job well done and reaffirm their shitty behavior. 🤡

      • Aurenkin@sh.itjust.works
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        1 year ago

        The anti cheese prequel edits being taken down from YouTube was one of the shittiest parts of Disney taking over Star Wars for me.

    • MurrayL@lemmy.world
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      1 year ago

      Not to suggest that Disney is innocent or couldn’t have done more to avoid this, but I wouldn’t be at all surprised to learn that the marketing art materials were outsourced to a dedicated studio who decided to use AI (possibly even without telling Disney).

      Lots of outsource-focused art studios overpromise and overstretch to win their contracts, and then the artists end up having to cut corners to meet the crazy deadlines they’ve been given.

  • thorbot@lemmy.world
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    1 year ago

    More AI outrage. Who fucking cares? Edit: I don’t give a shit what you say in reply and won’t read it. Fucking sick of all this manufactured outrage about stupid shit when there are actual problems we should be focusing on.

    • LUHG@lemmy.world
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      1 year ago

      I don’t think it’s fair to push out incorrect images when you have so much money you could buy a 1st world country.

    • hayes_@sh.itjust.works
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      1 year ago

      Anybody who has a skill they’re paid for?

      Anybody who respects IP?

      Anybody who can empathize?

    • Dym Sohin@lemmy.world
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      1 year ago

      go focus on real problems then…

      just tell me how much of that real problem can you personally solve?
      coz i know for me it’s zero.