Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
Not to suggest that Disney is innocent or couldn’t have done more to avoid this, but I wouldn’t be at all surprised to learn that the marketing art materials were outsourced to a dedicated studio who decided to use AI (possibly even without telling Disney).
Lots of outsource-focused art studios overpromise and overstretch to win their contracts, and then the artists end up having to cut corners to meet the crazy deadlines they’ve been given.