The marketing and advertising and sales teams took over management from the engineering team, and decided to cut all the corners. It’s a classic tale at this point, same thing happened to Boeing and Apple and Google and etc. It’s why everything sucks nowadays.
There might be things that Apple is stagnating on, but silicon and ARM CPU transitions definitely ain’t one of those things. The rest of the industry is scrambling to catch up with them asap.
Just ask Apple, they’ll tell you so.
Don’t trust any silicon manufacturer’s marketing department. Let the processing and battery life benchmarks and real world tests do the talking.
But then Apple would have to drop it’s prices by 40% so people would keep buying.
But that would make it accessible to commoners! *gasp*
These new snapdragon based windows laptops have to be a serious wake up call for intel. General personal computing is quickly moving away from x86 and the latest “efficiency” core processors from intel can’t compete.
For those that don’t follow the industry at all, is there somewhere that has a good write up on what’s been going on?
And? Linux was on ARM since about beginning.
What relevance does Linux have in this specific context? Does Linux have a marketing team? Does Linux compete on a hardware level with Apple? Is there a Linux corp we haven’t heard about that’s working with some chip manufacturer we also haven’t heard about in order to create ARM processors that can compete with Apple silicon? No? Maybe don’t shoehorn Linux into everything regardless of relevance, especially not in such a lane way.
Because compared to other OSes Apple just catches up.
Does Linux have a marketing team?
No marketing team = no enshittification by marketing
Is there a Linux corp we haven’t heard about that’s working with some chip manufacturer we also haven’t heard about in order to create ARM processors that can compete with Apple silicon?
So you agree that transitioning to ARM isn’t impressive. Now it’s time to show you that making processors isn’t something only oh-so-great Yoppl can do. Linux Foundation has its own chip designing subsidiary - CHIPS Alliance. They designed stuff like vector coprocessor, RISC-V core(and older VeeR cores), maintains Chisel HDL and many smaller projects. And I only named what only Linux Foundation does, community and other organizations(including chinese T-head) do even more.
Great, now show me the Linux ARM laptop that’s competing with MacBooks at the consumer level. You do have something that’s actively turning people away from Apple Silicon, yes?
How is competeing with macbooks at the consumer level is related to enshittification by marketing team becoming managment?
Now me Apple ARM laptop that’s competeing with chromebooks.
It’s not just the big tech, some startups are the same because they’re vying for VC cash and that’s the best way to do it
Vulture Capital will collapse capitalism.
Better them than accountants and lawyers.
I was including the accountants and lawyers in that list, just to be clear. They’re all bad if they don’t have any idea how the technical side of their business functions.
I think they are different levels of bad. To paraphrase the old adage, If sales takes over your company, be wary. If accountants take over, start looking for a new job. If lawyers take over quit.
I mean, and I’m thinking more in the context of retirement investments here, the moment any of those things happen I’m inclined to jump ship. I am thoroughly unaware of any time such a move has turned out well in the long run. Same sentiment for stock buybacks, though that one because if that’s the best thing the company can think of to spend money on they are completely out of good ideas.
If you’re talking about the lastest gen desktop CPUs, they just clocked them too high.
This has been an ongoing problem ever since, like, Ivy Bridge/the 3000 series… and yes, probably has to do with management and marketing decisions tbh, so they can be 2% ahead of AMD in some stupid benchmark. AMD is guilty of this too, and you can see what “sanely” clocked chips look like with their X3D series.
That is absolutely not the only issue. They had oxidation issues in two successive generations of consumer CPUs, likely knew about it, and sold them anyways. They’re trying to get out of reimbursing, replacing, or compensating anyone for the fucked cores, and as a direct result, a massive class-action suit is starting to roll.
They’re trying to get out of reimbursing, replacing, or compensating anyone for the fucked cores, and as a direct result, a massive class-action suit is starting to roll.
Well, the big boys have gotten out of their responsibility for all such things in many-many seemingly unconnected areas in the last ~15 years. What do you want, it had to reach Intel.
Still the fact that this enshittification has accelerated to the extent that people notice it is just amazing. Civilization cracking all over on our eyes.
My point was that had proper engineers been in charge instead, they would have noticed and listened to the people on the ground that I am certain knew about the problem, and it would have been fixed before any consumers got their hands on the product.
Probably bureaucracy. Also an inability to pivot even when things make no sense. Everything is a giant freight train that has very little ability to change direction or stop.
Oh and of course a healthy taste of not being transparent or honest.
Source: I used to work there years ago.
The company had always been run by engineers that came up from chip fab. Then they fired both the CEO and the head of fab for sexual harassment.
Then they make the CFO with a MBA the new CEO. A year or two latter and chip design is having problems and fab is falling behind.
Ah, similar to Boeing’s problems, minus the sexual harassment.
Removed by mod
Wall St destroys yet another company through sheer greed. Film at 11.
Well, when I was learning about economics being 8 or 9 year old, it seemed for me how it should be.
A person or a group knowledgeable in some area find a bottleneck, some problem to solve, start a company, it grows, it becomes big. Then the next generation is what they pick for leadership, and picking people is always worse than the evolutionary mechanism of a company finding some bottleneck to be widened being gunshot faster than the rest. Then they pick their replacement. And so on. Eventually it dies, but since technologies are patented, they do not become actual secrets, only commercial secrets, and by the time a company dies the patents expire, so everybody can replace it for the humanity.
The niche that company discovered thus becomes competitive.
In our world, if patents would expire as fast as they did initially by design, these big companies would already be dead.
But they’ve bent the rules to make patents virtually eternal and thus big zombie companies are strangling the humanity.
The system wasn’t bad, but eventually power changed it.
You are missing economies of scale. In most industries these create a significant barrier to entry. The patent may expire but the equipment is still expensive.
I’m not missing them. One thing is a
significant barrier
and another is legal monopoly.
Especially abominations like patenting an ISA. It’s clear from the very beginning that an ISA is not an invention moving humanity forward, it’s an interface. A language.
As of gigantic companies of today not finding replacement when they die - we would have the whole spectrum if not for IP and patent laws as they exist. For some uses MCs of 80s are sufficient. For some a desktop PC of 1993. For some a desktop PC of 1999.
I dunno why I’m writing these things, Marcus Aurelius has written many wise things, one of them is the advice not to think about things out of your control.
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Sounds similar to what happened to Boeing. Once ran by engineers now ran by people suckling the teat of board members. Quality goes down, profits go up for these assholes.
Intel fell behind on chip manufacturing while the CEO came from that department.
Allegedly because their strategy was too ambitious at the time, or at least that was the official excuse at the time.
So your summary is not entirely fair.
Bean counting?
Yeah they had an accountant for a CEO that didn’t understand R&D, so they fell behind.
🌈 shareholders 🌈
Large amounts of greed, corruption, and complacency.
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It’s always the executives. But how exactly? Have they ordered their employees to develop sub-par and crashing CPUs?
The same way boeing executives are to blame. They did not order employees to do sub-par cpus, but they did not care about the quality of what was produced either. Good hardware (and software) its always the product of a process that involves QA, HR, Operations, R&D and many other departments. These departments fall under the supervision/control of the executive suite.
Well run cost center departments don’t boost quarterly results, ergo they are deprioritized.
They are looking out for themselves rather then the company, because of the incentives in place.
We are living in weird times where stock price doesn’t really correspond with company health, so their actions reflect against that metric against all others.
I think it was a mindset shift. Right now short term stock value is more important because the shareholder profile also shifted from someone that holded the stock to someone who wants just to turn a quick profit.
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I can answer this!
There’s a term in tech called “empire building” where middle management looks for promotion up the chain towards directorships or VP roles. If, for example, you have a CEO that’s nuts for AI all you’ll want to do to get on their good side is to build a team around AI for some random service you already have (e.g. AI in Google Search) and you’ll get a ton of funding and HC. Suddenly you run a huge division and get a fancy important title because you can shit some metrics about how well you’re performing while customers say “wait, search is shit now”. That’s the search team’s problem, your AI stuff performs great!
It’s everywhere in big tech, and it’s why so many big tech companies seemingly work extremely hard and have nothing to show for it.
The IC’s at the bottom of the ladder are just minding their own business, trying to do the best work that they can, while the leader of the empire sets ridiculous timelines and goals because they’re trying to cement a legacy, rather than build the right thing. Naturally, the product flops, the director gets moved to a new division to protect them, and the IC’s are laid off - with the CEO saying that they didn’t meet expectations or cost too much.
Poor practices. They focused on shorr term gains over quality.
Their solution? Lay off a bunch of people to reduce costs and increase profitability immediately.
Greed?
Anything they go after today is 18-24 months out. Chasing after AI would be pretty risky. Desktops and laptops are moving to ARM and RISC-V. Their best bet is to go after whatever enterprise data centers will need a couple of years from now.
If I were laying bets, it would be to go after power and heat efficiency. Like, hard. Take their time out in the wilderness, then come back with chips that save the planet from climate collapse.
Their ISA is not their only strong side, so they can reuse a lot of designs and expertise for making ARM and\or RISC-V ISA CPUs.
But they will have to do catching up in, ahem, making things that last more than 2 months again.
Going through a period of little competition in a space seems to do that to just about every company in that position.
Can’t remember the full details of the deal, but I seem to recall a story about how Apple approached Intel to manufacture a low-powered processor for mobile (for the first iPhone). At the time, Intel didn’t see money in mobile processors and passed on the deal. Additionally, for years, Apple asked for more powerful chips for the MacBooks. At the time, the iPads were surpassing MacBooks in speed on some tasks. Finally, Apple decided that since they were already designing their own silicon for iPhones and iPads, they might as well just do the same for the MacBooks as well since Intel couldn’t keep up.
Again, this is largely from memory. I can’t remember the source, so take it with a grain of salt.
I’ve only watched this from a great distance but what I saw was: Intel didn’t actually manufacture the chips. That was all TSMC. So Intel’s main thing was chip design. And their designs were all about making the transistors smaller. Around 3nm they started running into physical limits. Competitors started out-innovating them with things like GPU deigns and ARM based chips. End of story. They had their time. They ran x86 into the ground and they are fucking done. They would have had to do 5 or 6 things differently to stay on top, and they did none of those.
Intel didn’t actually manufacture the chips.
The chips with the oxidisation issue were manufactured by Intel at their Arizona fab plant.
Thank you
They always had their own fabs. Utilising TSMC for their GPU’s was a recent thing. For all the mistakes they have done, their GPU efforts are actually noteworthy but you don’t even have to compare them to ARM or other GPU manufacturers, just look at AMD, they’ve been killing it.
A lack of competition.
if you keep look at the mirror you crash at the end.
