Republicans have been trying to get out ahead of a suspected (by them at least) endorsement of Biden by the widely popular billionaire superstar. They want to manufacture as much rancor and outrage against her and any peripheral involvement to what they claim was a rigged game as they can. If they throw a big enough fit, that if she DOES endorse Biden at some point, they can just screech about how they saw it coming and the Superbowl was rigged and… whatever other demented shit they think might stick.

So really, Most people just don’t care Swift was at the game, then there’s the usual media fervor about the latest idol of the week doing anything, and finally everything she does is being amplified by Republicans in an effort to prove their latest conspiracy theory.

We don’t, but she’s a famous music star dating a famous football star, who is in the game.

Advertising runs the world, and whatever gets more clicks and eyeballs gets paid, so everyone has a reason to hype it.

A lot of right wingers were upset.

Other people have explained the conspiracy theories and just that Swifties are a somewhat untapped audience for the NFL. But I’ll just add that it’s not the first time the broadcasters got obsessed with a player’s telegenic wife or girlfriend. (WAGs is a whole term popularized by the UK media covering soccer players’ wives and girlfriends.)

This time, the girlfriend happened to be one of the most famous people on Earth so it was everywhere. But I remember in like 2007 when Brady Quinn’s sister, Laura was dating AJ Hawk in college. Brady and A.J. were on opposing teams for a big game so she wore a half Ohio State and half Notre Dame jersey. They interviewed her on the pregame show and showed her so much, I still remember eventually getting annoyed. (She is apparently now Laura Quinn Hawk so I guess the relationship worked out.)

Sports broadcasters always show celebrities and, if they’re media-friendly, WAGs. Like any NBA game in NYC or Los Angeles has a “celebs in attendance” moment. Sometimes, it becomes a whole media thing. I remember a game where Beyoncé and Jay Z sat court side for a game Lebron was playing (for Miami). Lebron talked to them for a minute and Beyoncé looked flirty and impressed with Lebron at one point. It got the NBA in every gossip magazine for a week and I’m sure they happily provided permission to use photos and videos.

Who’s we? Didn’t even know the Superbowl was on until I saw a meme and remembered it was that time of the year.

We didn’t. However, the network airing it and their advertisers were damn thrilled for any added eyeballs on the game. Lots of young girls didn’t care for football but now are watching because she is absolutely huge in that demographic. Naturally, they made it a big story.

Republicans hate her because she is a threat. She has started to be more vocal politically, and Republicans know if she can get more of gen Z and younger millennials to vote, they won’t be winning in November. So they are lashing out and generating conspiracy theories.

We didn’t

Most of us didn’t. Some did because she’s a famous pop star dating one of the star players on the KC team. There was also a right wing conspiracy theory that the game was going to be rigged for KC to win so that Swift could somehow get more support for Biden. I didn’t quite understand how that was supposed to work, but it seemed to get more credence than you’d suspect.

Because you’re talking about her. She generates clicks and even if you didn’t give her a click you’re spreading the word for them.

We generally don’t, it’s just that a lot of people are Swifties

Only the broflakes did. Because they’re morons.

What’s a super bowl?

We don’t.

Wasn’t the Superbowl in November around American Thanksgiving or something?

Anyways, you’re going to have to answer for your part on why “we” cared.