Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
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in the same vein, I’m so glad they reprinted Glen Cook’s Black Company books, because no one I tried to get interested in them would read them with the old covers. I’m not sure even I did. I certainly can’t imagine I deliberately chose to pick up a book with this cover.