Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
in the same vein, I’m so glad they reprinted Glen Cook’s Black Company books, because no one I tried to get interested in them would read them with the old covers. I’m not sure even I did. I certainly can’t imagine I deliberately chose to pick up a book with this cover.