• PieMePlenty@lemmy.world
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    5 months ago

    Not sure why a for profit corporation would limit its market to a specific, politically oriented, demographic. Especially when that corporations product is body hair removal - a process very much detached from all political and most social discourse.

    • protist@mander.xyz
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      5 months ago

      Along these lines, there is no stupider entry in the American index than that of “Jeremy’s Razors,” a grooming company created by The Daily Wire, a conservative media platform founded in 2015 by Ben Shapiro (a political commentator you may have heard of) and Jeremy Boreing (a former film director you probably haven’t heard of, and the namesake for the venture).

      This is a fucking Ben Shapiro product lmao

    • realitista@lemm.ee
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      5 months ago

      They probably have another brand which appeals only to gender fluid save the whales hippies.

      • Etterra@lemmy.world
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        5 months ago

        You joke but they almost certainly do. Why sell something to one group when you can repackage it and sell it to two different groups? And the “women’s” version is usually marked up for no reason.

    • Agent641@lemmy.world
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      5 months ago

      I only sell my axis-themed WW2 memorabilia flags to white men with hereditary or other baldness. They need to be at least

      lifts arm with palm flat

      This tall.

    • FordBeeblebrox@lemmy.world
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      5 months ago

      There is an entire coffee company dedicated to mUrica. It’s just fucking coffee but if you sell it right these idiots will buy literally anything that even pretends they be American and conservative

    • ArchRecord@lemm.ee
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      5 months ago

      It’s because they’ve conditioned their audience to believe a few key things:

      1. “Voting” with your wallet is what matters over all other forms of action.
      2. Giving money to “woke” companies harms you as an individual.
      3. Buying products is the best way to signal your value as a person.

      Let’s break that down.

      They want money to be more important than voting, because they understand that their political demographic does not win the popular vote in most cases, and their policies are inherently not popular with the majority. But when they can get money instead, then use that to influence votes and policy, well, that just might get them the policies they want without substantial votes from the public.

      They want people to fear giving money to “woke” corporations because it makes them seem like the only source of real truth, and objectivity. They’re the voices of reason in a world that’s all against you. Then, you’ll be willing to pay for their subscription streaming service, and their subscription streaming service for kids, and their merch, and their chocolate, and their razors, et cetera et cetera.

      They want you to associate buying products as the way to define yourself, because when you so strongly identify with their politics, you’ll spend as much money as you can signaling to those around you that you don’t support the “woke” agenda through your wallet, you only support those who truly embody your cause. Giving them money becomes a symbol of your values.

      And of course, they wouldn’t get any sales without this as a selling point. If they just start a razor brand, not affiliated with their political ventures, who’s gonna buy? Their razors are effectively the same price as Gilette’s, just without the likely higher standard of quality and availability in physical retail locations.

      But when they combine all three of those tactics I mentioned to make their target demographic believe they need these razors to display their values, stop a perceived evil agenda, and make their voice heard… well, then you’ve got a good revenue stream.

    • ApatheticCactus@lemmy.world
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      5 months ago

      It’s also funny because most of my heavy conservative coworkers all have beards, trucks, and country stuff because that’s the image.

      Now that I think about it, quite a few are bald and shave their heads, sooo… Maybe that’s an angle they could shoot for? Those could be some wild ads.

    • Ilovethebomb@lemm.ee
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      5 months ago

      I just had a look at their website, it’s pretty clear the whole thing is a pisstake. All part of the show.