Yes. But at the same time I’m actually okay with ads for products that are legitimately good and are relevant to me, so long as I know they’re an advertisement.
Products need marketing. It’s reality. I’d rather get my marketing in the form of a recommendation or review from a trusted source than a random video shoved down my throat.
A easy example of a good source for me is MKBHD. He gets free stuff and sponsorships, but is selective regarding what he’ll accept sponsorships from, is very clear when a segment is sponsored, and will absolutely say a product is bad or overpriced even if he got it for free.
Exploiting trust is worse. That parasocial z-list celebrity isn’t recommending something - they were paid to read corporate propaganda.
The most painful version of this is Lindsey Ellis’s video on “Manufacturing Authenticity.” It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.
Nope still an ad
Yes. But at the same time I’m actually okay with ads for products that are legitimately good and are relevant to me, so long as I know they’re an advertisement.
Products need marketing. It’s reality. I’d rather get my marketing in the form of a recommendation or review from a trusted source than a random video shoved down my throat.
A easy example of a good source for me is MKBHD. He gets free stuff and sponsorships, but is selective regarding what he’ll accept sponsorships from, is very clear when a segment is sponsored, and will absolutely say a product is bad or overpriced even if he got it for free.
Exploiting trust is worse. That parasocial z-list celebrity isn’t recommending something - they were paid to read corporate propaganda.
The most painful version of this is Lindsey Ellis’s video on “Manufacturing Authenticity.” It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.