Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined

  • Thales@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    322
    arrow-down
    1
    ·
    1 year ago

    It appears that Meta was aware of Threads before launching its platform of the same name. Company lawyers made four offers to purchase the domain ‘threads.app’ from Threads Software Ltd from April 2023, all of which were declined. Meta announced Threads in July 2023, the same time that the British company says it was removed from Facebook.

    Classic Facebook douchebaggery.

  • Supervivens@lemmy.world
    link
    fedilink
    English
    arrow-up
    173
    arrow-down
    1
    ·
    1 year ago

    Eh, unlike some of the other pretty blatantly frivolous lawsuits we’ve seen lately (such as the google chrome cast one) this seems pretty legit. They had a globally recognized company called threads that worked in the software industry and meta had made multiple offers for their IP showing they knew about them and still went ahead. Seems clear cut and Meta will likely have to change the name.

  • Ghostalmedia@lemmy.world
    link
    fedilink
    English
    arrow-up
    64
    arrow-down
    2
    ·
    1 year ago

    I don’t know about UK trademark law, but I would imagine that, like with other countries, using a similar or identical name is okay, but only if you’re in a totally different industry. The original threads is also a messaging product, which doesn’t bode well for a lawsuit.

    I imagine they thought they could just force a smaller company’s hand. Meta’s marketing, e-staff, and legal team are a bunch of corporate bullies.

    • SuperJetShoes@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      If it’s all in writing you can’t just force another company to do what you want. What you can do is wriggle, twist and delay until it becomes too expensive for the smaller company to continue to pursue.

      However judges are more than well aware of this technique and will allow the plaintiff to accrue costs against Legal Aid (paid for by government).

      So what usually happens:

      1. Small co files against large co for using same name
      2. Large co produces huge response document which is all piss and wind
      3. Small co says they can’t afford the costs to answer each point
      4. Judge permits Small Co to use Legal Aid.
      5. Large co offers to settle. (E.g. you’re a 3 person sandwich shop. They offer you £10m. No more work, no more hassle)

      If Small Co is energetic, young and courageous, they may choose to fight to the death. But Legal Aid has a limit…

  • Treczoks@lemm.ee
    link
    fedilink
    English
    arrow-up
    33
    ·
    1 year ago

    I don’t know which concerns me more: That Meta gets their asses kicked, or why the f-ck someone was able to trademark the word “Threads”.

      • chiliedogg@lemmy.world
        link
        fedilink
        English
        arrow-up
        26
        ·
        1 year ago

        Twice.

        And when Apple violated the agreement they made with Apple Music not to enter each other’s industries (Apple Records couldn’t sell tech and Apple Computers couldn’t sell music), they successfully argued in court that iTunes wasn’t selling music, but digital downloads…

      • Treczoks@lemm.ee
        link
        fedilink
        English
        arrow-up
        3
        ·
        1 year ago

        Which, for me, also falls under “why the heck was this legal at any time?”

  • Deftdrummer@lemmy.world
    link
    fedilink
    English
    arrow-up
    29
    arrow-down
    3
    ·
    1 year ago

    Fun fact: Google has to pay royalties to Windsor Castle since they had a Keep product first.

  • MrFlamey@lemmy.world
    link
    fedilink
    English
    arrow-up
    25
    ·
    1 year ago

    Well can’t they just call it Meta Threads or Threads by Meta if it isn’t already, and nothing has to change.

  • Octavio@lemmy.world
    link
    fedilink
    English
    arrow-up
    25
    arrow-down
    1
    ·
    1 year ago

    Gosh if only Meta hd money for lawyers, they could squish this like a bug. Oh, yeah. They do have money for lawyers. Tons of it.

      • Octavio@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        arrow-down
        1
        ·
        1 year ago

        I don’t know anything about UK law but in my observations, giant corporations with tons of cash and armies of lawyers solicitors do what they want. I could be wrong but it is just my cynical view, not legal advice.

    • TwilightVulpine@lemmy.world
      link
      fedilink
      English
      arrow-up
      2
      ·
      1 year ago

      Depressing that people treat money winning over justice as a given. There is realism, and then there’s defeatism.

  • nucawysi@lemmy.world
    link
    fedilink
    English
    arrow-up
    7
    ·
    1 year ago

    I wonder if Posts is taken… lol Twitter switched to one letter. I kind of prefer the made up ethnically ambiguous names than the short ones.