Unity May Never Win Back the Developers It Lost in Its Fee Debacle::Even though the company behind the wildly popular game engine walked back its controversial new fee policy, the damage is done.
Unity May Never Win Back the Developers It Lost in Its Fee Debacle::Even though the company behind the wildly popular game engine walked back its controversial new fee policy, the damage is done.
I feel like it’s pretty obvious this was a greedy and terrible idea. The fact they proposed this at all alone is enough to never trust them again. It’s not that they didn’t know. They knew. No one would be okay with this cash grab and they know it. They just didn’t realize HOW big the pushback was going to be but they DID know what they were doing was wrong.
This is probably going to improve, not decrease, their profitability. They wouldn’t have been so blase about burning all those bridges otherwise.
Yeah, they make revenue from game devs, but there’s costs there too. If the costs are too high compared to their industrial contracts, then the smartest move is to kick all their game dev customers out. While preserving as much general public goodwill as possible.
So, how else could they escape the game engine business? The method they chose would be more effective than any other I can think of. It preserves a trickle of game dev revenue and makes them look silly instead of backstabbing. When a proper backstab was actually the desired result, but too bold to actually say they wanted.
My hypothesis anyway.