Hey Apple, I have this great idea for a next spot where we burn a pile of books. Call me.
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This is manufactured outrage to make apple seem edgy.
I wouldn’t give a ratass about this if people didn’t make articles about it
Hey Apple, Great ad. It perfectly encapsulates what an iPad is…a shit product juiced from the tears of real creativity - A soul crushing, art destroying block of useless shit forged from real tools.
Some people care too much about an ad. I guess some people can’t live without at least a single controversy per day.
You could probably take any ad and argue why it’s offensive to some people in some way.
Tbf, I don’t think you looked at this with much depth. No decisions in the corporate world, at this scale, are done fast and in a vacuum.
This is plenty valid to be upset at - especially when contrasted with all of the current stories about platforms removing access to “owned” digital media.
They want to crush, destroy, eliminate all of your physical media and creative outlets, shift you to fully digital, and then hold the kill switch hostage behind an always shifting subscription.
I get that this ad implies the (new) iPad can replace all the other stuff that got crushed, I just don’t get how this can be so upsetting to people: it’s an ad for a product. Don’t like it, don’t buy it. Apple is hardly going to destroy the market for all the stuff that got crushed.
I can disagree with something and still not be offended or upset by it. As I said, sometimes I feel like some people want to be offended/upset.
It’s not about selling a single product, it’s about a general campaign to make people devalue traditional physical media in favor of purchased/streaming digital, again a system that they hold the keys to and the profit lever. How do you think something like that is done if it’s done? With the single, obvious flip of a single switch and it’s done, or a slow drip over time, subtle and from multiple angles.
You need to see the nuance, again, nothing is done at this level without careful consideration. It may not be their first priority, but at the very least it was “nice to have” messaging in the background.
Backlash doesn’t always mean people are offended/upset. I think most people just recognize this as an ad done in bad taste or even just out of touch.
Bad company makes bad ad, people say it’s bad. Sure, kinda pointless to talk about, but it’s just another reason not to buy it and tell others not to buy into their anti consumer crap.
Idk. I guess I’m not offended, the ad just made me sad haha. I definitely understand that some creative professionals would be offended by the implication that a goddamn iPad could somehow replace a trumpet or a piano or literally any of those things shown in the ad. It’s definitely lacking taste.
This could have easily been cg’d.
I don’t think that’s the part people are upset at - it’s the symbolism, real or CG.
This is plenty valid to be upset at - especially when contrasted with all of the current stories about platforms removing access to “owned” digital media.
They want to crush, destroy, eliminate all of your physical media and creative outlets, shift you to fully digital, and then hold the kill switch hostage behind an always shifting subscription.
Apple fans will buy new iPads anyway.
Y’all just looking to be mad at apple. I can’t believe this is going to generate clicks 🙄.
This ad is literally the perfect opposite of their famous Think different ad:
We have an actual gigantic, unfeeling machine, literally crushing an effigy of the sum total of human creativity, only to proudly declare that everyone now needs to do all those things in the same, apple-approved way.
And the real irony is that’s the actual message they’re trying to get across.
Are you talking about the 1984 ad? It’s funny cuz that wasn’t even made for the Apple computer. It was a generic ad sold to Apple.
Yes, much more feeling machines on the Linux side of things 🙄
Oh God they can generate instrument noises and make movies and shit, look at the creativity being crushed!
Apple sucks, don’t have to be looking for new reasons to know that
I’m really close to getting a new iPad but this ad actually made me want it a lot less. It made me consider whether I actually need another piece of tech in my life. Thanks Apple for saving me a thousand bucks haha
yeah, the ad was bad, but this seems like a bit of an overreaction.
Specifically, what is the overreaction?
It perfectly symbolizes the relentless pressure of the boot of the tech bros on the workers in the industries they disrupt.
What a non article.
“Oh no they crushed a bunch of random things and it represents the descturction of culture” What a joke
If advertising is meant to get attention and spark conversation, then goal achieved.
Books suck.
Sincerely,
Folks that have to work with books all day.
