'90s-'00s McDonald’s primarily appealed to kids, as the colorful characters and Happy Meals were a big part of the draw.
'10s-'20s McDonalds has pivoted to marketing towards adults, in part because they had come under fire for marketing greasy, oversalted calorie bombs to children as the US obesity epidemic took off. The other reason is that mid-to-low income adults became a much more lucrative demographic after decades of wage stagnation basically created an entire generation that’s too tired and overworked to cook for themselves but too poor to go out to eat anywhere else.
'90s-'00s McDonald’s primarily appealed to kids, as the colorful characters and Happy Meals were a big part of the draw.
'10s-'20s McDonalds has pivoted to marketing towards adults, in part because they had come under fire for marketing greasy, oversalted calorie bombs to children as the US obesity epidemic took off. The other reason is that mid-to-low income adults became a much more lucrative demographic after decades of wage stagnation basically created an entire generation that’s too tired and overworked to cook for themselves but too poor to go out to eat anywhere else.
Also those grease bomb refugees that were 5-15 during the 90s?
They were 25-35 for the '10-'20 pivot.
They never had a chance…