The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.
Here is what one of these ads looks like:
https://www.reddit.com/u/PhillyCanada/s/O52X2oGf5V
It does not appear to be labeled as an ad on the Reddit mobile app.
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The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.
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Wtf is up with the comments… They’re all congratulating the marketing to for a good campaign? Saying they’re buying the shit.
100% Reddit astroturfing. It’s so unnatural
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