Well, look at that. Ads disguised as posts.

    • InquisitiveApathy@lemm.ee
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      9 months ago

      Maybe I’m misunderstanding, but this referenced ad post is over a year old. There’s been “organic” guerilla marketing by advertisers on Reddit for almost a decade now. How is this relevant to the recent changes?

      • Ghostalmedia@lemmy.world
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        9 months ago

        The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.

        • InquisitiveApathy@lemm.ee
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          9 months ago

          Ahhh I had a bit of a, didn’t read the article, moment and that was the missing context for me. I appreciate you clarifying!

    • squid_slime@lemmy.world
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      9 months ago

      Wtf is up with the comments… They’re all congratulating the marketing to for a good campaign? Saying they’re buying the shit.