Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
…
According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
So the kids need a more realistic representation of adulthood?
My time as a homeowner who barely scrapes by is here.
We’ll go full circle back to the days of yore when home improvement HGTV wasn’t also bundled with an irl soap opera.
This old house.
Or go full Running Man with it, win a million dollars if you can tape and paint a living room with a homicidal American gladiator chasing you around with a chainsaw
Well us old people were already tired of them when they first showed up. shakes cane
I distinctly remember a show called Lifestyles of The Rich and Famous, though I couldn’t tell you what celebs were featured. Then MTV had Cribs in the '90s. Influencers are basically just the modern version of those shows, aren’t they?
Good old Robin Leach. I remember watching that show as a kid and feeling vaguely creeped out by him.
Everyone keeps naming things that were always tiresome worship of excessive consumption and wealth. A good many of us were tired of them then, too.
The difference is now, they legally have to tell you they’re being paid to promote a product. And people just don’t care or understand the dynamic of why it might not actually be in their best interest to listen to a shill.
Influences back then were just called Celebrity Endorsements. Or did you think Robert Rockwell wasn’t getting paid?
Bold of you to assume we weren’t tired of those, too.
I thought that was the whole joke here.
I may very well have been too earnest in my response. :)
If someone is talented or beautiful, we assume they are highly qualified in other ways as well
With apologies for sounding like a cranky old man 30 years too early: in my day, we didn’t call thinking that “the halo effect”. We called it being a gullible dumbass.
We called it being a gullible dumbass.
The reality is that you’re almost certainly guilty of it. It’s human nature and to be so confident that everyone else is dumb and falls for it, and that it doesn’t bias your thoughts, is nothing but straight up arrogance.
I can almost guarantee that every person who upvoted your post, and you included, are probably more prone to it than average precisely because you think you are immune, so you don’t bother to consider checking your own bias.
Sure, we’re all guilty of it, but telling someone that their decision making process is adversely affected by the Halo Effect might not be quite so convincing as warning them that they’re being a gullible dumbass.
If you tell someone only gullible people fall for it…well, I’m not gullible so obviously I don’t fall for it. However if you tell someone we are all flawed humans that fall for it, they are more likely to be like “hmm, when does it affect my decision making process?”
Although I’m under no false assumption that either is very effective. People mostly don’t want to admit that they are ever less than completely rational and objective.
Even our fairy tales and popular media often have ugly villains and beautiful (or “pure”) heroes.
What if I am genuinely a misanthrope who hates people?
Unless you hate everyone equally, which is almost certainly not the case, then it probably is still true.
Being aware of psychological phenomena used in marketing doesn’t immunize you, I agree. But it definitely helps.You end up sounding paranoid to your friends, but you know those are real mechanisms that are used against you.
Oh soothsayer what does your wisdom say of those of us who saw them as sellouts? Or those of us that aren’t enamored by consumerism? Or both?
It would appear you are the one who has normalized these things in your mind as you have accepted them as inevitables.
Unequivocally, what you said.
It would appear you are the one who has normalized these things in your mind as you have accepted them as inevitables.
This is like saying that I’ve normalized car accidents because I tell you to wear your seatbelt, knowing full well they happen.
The people who think they are not prone to these types of biases are exactly like the dopes who don’t wear seatbelts. Either because they think they aren’t prone to accidents, or are simply just dumb.
Marketing doesn’t work as well as marketers would like everyone to believe. It works better on people who believe it works.
I’m not sure how one could possibly reason themselves into that position, so I guess I’ll just have to recognize that “you can’t reason a person out of a position they didn’t reason themselves into.”
Your inability to determine how I have reasoned my way into something is about you not me.
Your dismissal of my ability to reason this and claim I didn’t reason myself into it, is a contradiction to the first half of your statement.
It would appear you are caught up by your own limitations. Your choice to project these limitations on others indicates you are incapable of recognizing others have not only different perspective but different life experiences.
Instead of just throwing out a lot of empty insults, you could have just demonstrated I am wrong by explaining your reasoning. By not doing so, you just confirmed that I am right. Well done. Thank you.
I remember when these kind of people use to be called attention whores on the internet but I guess you can’t use that term when you’re shilling products
#BringBackAttentionWhores so we can go back to attention whores fatique
I think “whores” works well enough on its own, but some would argue whether it’s a gender-neutral term, so I am reluctant to use it.
This just means the next wave of influencers are going to appear to be “regular people.” There’s no such thing as neutrality or authenticity on communications platforms that exist to sell advertising space.
im expecting ai generated mass customized ads made exactly for what triggers you, with the kinds of people you want to see/be in the places you want to be in/with the background audio as you like/using the lingo that works on you… it will be horribly wonderful and nobody can share the experiences. and when that fails to work anymore?
Well hopefully that whole house of cards will collapse.
This thing has been happening for at least 15 years
I never trusted what any influencer was selling. An ad disguised as a reddit post was way more effective on me.
Oh please cow-fucking-god let this be true
What a beautiful string of words
Branding is important, but brands need to be relatable to resonate with Gen Z.
Peak Capital Brain Rot.
This is great news. It’s about time those idiots lost their audience.
Sorry if I’m unable to muster up any sympathy.
Also the phrase ‘getting tired of fatigue’ tickles me.
Why would anyone buy something because someone who openly admits to being paid to promote the thing told you to buy it?
Are you implying advertising doesn’t work? Because, regardless of whether you like it or not, advertising does work.
A person on a TV is doing the same thing as a person on YouTube or TikTok, and I bet you’ve bought something because it was advertised to you on TV. Does that make mean you’re just as susceptible to it as younger people? Yes.
Older people love to look down on younger people, but you were the model that showed this works and got us to this point.
It’s literally in the name. They are influencing.
As for why/how there’s a ton of biases/fallacies that cause that to happen. Pick any and it’s not difficult to create a scenario where a malleable person applies it.
I mean… when they show a product I find cool or interesting why wouldnt I buy it? I always like to mention Displate in this case. Its nothing special. Its not even useful. But the metal posters are goddamn cool. I didnt know something like this existed before and now I know and I occasionally buy one if i like one. So what was the issue with an influencer showing me this? I would have bought them even if i found it myself.
I think they mean more like “hey guys let me tell you about my new favorite shirt. Super great quality from China. Absolutely love it. They paid me to say that though”. Maybe don’t buy that shirt online based on that review alone.
That’s the right question to ask! It may have to do with the Halo effect as well. Even though the influencer not necessarily is a celebrity, they have build a certain level of trust with their followers I guess… In any case, I dont get it either, but I may fall out of the audience for any influencer I guess…
i was tired of it the first time i heard of it
I don’t understand the idea of subjecting yourself to them long enough to get tired of them
This is a bad sign for facebook
what the fuck is an “influencer” anyway?
maybe it’s because I have always thought for myself, but when I hear influencer I think in my head “online attention w. hor. e. whose 15 minutes ended 15 hours ago”.
if kids are not paying attention to narcissistic craving it and thinking for themselves as a side benefit it can only be a good thing.
Say it. Say whore. You are allowed to.
Stop censoring yourself so other people can more easily appeal to advertisers. I fucking hate that so many people censor themselves so someone else can make more money.
Theyre on lemmy.ml and they likely can’t say it on their instance without it being autocensored. I also don’t agree with a lot of .ml stances but I don’t think they’re selling advertising space over there, has that changed recently?
Edit: I’m bad at spelling
Lmao…sounds like they should create an account on a different instance.
