Genuine question.
I know they were the scrappy startup doing different cool things. But, what are the most major innovative things that they introduced, improved or just implemented that either revolutionized, improved or spurred change?
I am aware of the possibility of both fanboys and haters just duking it out below. But there’s always that one guy who has a fkn well-formatted paragraph of gold. I await that guy.
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The graphical user interface.
They don’t invent it (xerox PARC did), but Apple correctly identified that the user experience of existing computer systems was holding it back from being a thing everyone owns, and made computers a bad fit for many types of work that seem extremely obvious now (digital media creation particularly)
They did this more or less again with the smartphone: business folks and super nerds were the smartphone market before Apple. Now it’s the average person’s computer.
The graphical user interface.
A million times this. Not only did they popularize the ideas, but MacOS’s UI design was so ahead of its time that it’s barely changed since then. It was by far the most polished operating system at the time. Old Apple actually was innovating while the market was kind of stagnant.
This screenshot was in 2007. The competition was Windows Vista. It’s a night and day difference. I had this version of the iMac at the time and was super impressed, even if I did switch back to Windows a couple of years later. Looking back at it, it still looks quite “modern”.
Just to piggy back on this comment, OSX was released before 9/11 and windows XP, so Microsoft was still selling Windows ME at the time! Aside from the desktop backgrounds looked very similar.
I’ve got an '08 iMac with this version of MacOS, El Capitan I believe. Going from that to my 2019 M1 MBP running Sonoma is really no different. Sure there’s features missing but I can still sync my notes and the few other Apple things I actually use between the two.
Plus my iPods can still sync with both devices, they just moved iPod into Finder in the new versions.
They don’t invent it (xerox PARC did), but Apple correctly identified that the user experience of existing computer systems was holding it back
Fucking everyone except Xerox BOD figured that out.
The document-centric model of desktop applications largely originates from the early Mac. How do you open a document in a desktop OS? You double-click on the document, and the OS finds the correct application to open it with. That was a Mac thing. On most other systems of the mid-1980s, you run your application program (from the command line) and then tell the program to load a file.
Applications as “bundles” of code and data was a Mac thing too, starting with the resource/code division in the classic Mac System. Rather than an application coming with a mess of directories of libraries and data files, it’s all bundled up into a single application file that can contain structured data (“resources”) for the GUI elements. On a classic Mac, you could load an application program up in ResEdit and modify the menus, add keyboard shortcuts, and so on, without recompiling anything.
The Apple Newton had data persistence of a sort that we now expect on cloud applications like Google Docs. Rather than “saving” and “loading” files, every change was automatically committed to storage. If you turn the device off (or it runs out of battery power), you don’t lose your work.
Didn’t they steal most of that from X? As in Xerox’s graphical desktop environment? It was around long before Apple grabbed it.
Xerox’s prototype desktop computer was called Alto, not X, and had some of these features in a very early form. It was never made into a product for the open market; it was used internally at Xerox and at some research universities.
Apple didn’t “steal” from the Alto; Xerox invested in Apple and allowed Steve Jobs and Apple engineers to tour their facilities for product ideas.
You might also be thinking of the X Window System for Unix, whose modern descendant most Linux systems are still using. It’s pretty different from the Mac approach.
No, I was thinking of Xerox’s initial investigation into rectangular-window based use environments, which literally every single GUI desktop system inherits from. It’s name wasn’t especially relevant, given it was the only element of its kind at the time.
Most early on, people saw it from Apple. I’m most certainly not referring to the very modern (if simplified) X Window System, which I happen to have in a BSD VM.
My point, which you seem to agree with, is that Xerox did it first, Apple just brought it to market. They didn’t invent it, and they didn’t ultimately innovate it any more than Microsoft, Sun, KDE, GNOME, or anyone else did; they just served as the earliest exposure most people got to the concept.
The document-centric model of desktop applications largely originates from the early Mac.
Originates from Xerox PARC. I see you discuss this below, it was Xerox BOD that couldn’t see beyond their nose and sold it to Apple. From Jobs own description of being blown away by Xerox, it sounds like he would have never thought of it.
The iPhone. It was revolutionary when it came out.
It literally created the modern smartphone market. The Palm Pilots and Blackberries of the day couldn’t compare: the iPhone had a FULL BROWSER. It was insane. The team developing Android saw the iPhone and had a real “holy shit” moment, they had to go back to the drawing board and completely start over in order to compete.
Full browser might be an overstatement. It was still a web full of Flash at that time. And it caused a pretty major limitation on the browser. If there wasn’t an app available, you were often SOL. I do think it sped up the demise of Flash on the web considerably.
Sure, a browser minus Flash, but it was still a real browser. Most of the web functioned without Flash. And none of the competition even had anything close. It was such a revolutionary product that the iPhone didn’t even HAVE competition until Android got its shit together, which took a couple years.
In what aspect? There were mobile devices with installable applications. And Samsung already had a phone with that form factor.
And who bought them before iPhone came out? There were tablets before the iPad. Nobody bought them either.
A lot of people. If you went with idea they sold previously business oriented devices to regular users, I’d give you that. But it’s not like Apple invented that format or form. I advise everyone watch documentary on Springboard, which was really really ahead of its time. When everyone was messing around with dumb phones, Springboard was working on unified device with camera built-in, connectivity, etc. In fact they were too early with their product, ten years before first iPhone. More to the point, Jobs visited Springboard, said their product was shit, and went on to produce the exact same device with better polish, which was a dick move in my opinion, but that’s business. But saying Apple invented smartphones or refined them. No. It’s an iterative process like everything else.
This is the phone I had as my own and sold to my customers. It came out a year before iPhone among many others. It was a mature product. It was quite shitty in terms of performance, but it had all connectivity and gps stuff, and many apps to work with it all.
Windows’ shitty interface could be improved by cool touch-oriented interfaces (Spb Mobile Shell being one of them), there were 3rd party keyboard apps as well. https://m.gsmarena.com/htc_p3600-1694.phpApple doesnt create products. Apple creates markets. Nobody bought modern phones before the iPhone. They existed, nobody bought them. Nobody bought tablets before the iPad. They existed, nobody bought them. Nobody bought mp3 players before the iPod. They existed, nobody bought them. Everyone bought them after, and not just from Apple.
You seriously need to get out of that bubble. If product exists, that means there’s a market demand for it. By your own statement world is filled with infinitely rich companies which throw R&D resources on new products and constantly flopping and not turning profit, which is really not the case. People certainly bought MP3 players and tablets before Apple made their own version. iPod was popular but unattainable to most of the countries with poor economy and it’s not like people didn’t listen to music until Apple came along to save us all.
What bubble? The iPod was an enormous cultural phenomenom that brought mp3 players into the mainstream. Nobody’s ever heard of the saehan mpman, even though it predated the iPod for years, because it was bought by a few thousand early adopters and made no impact at all.
This guy hates apple so much he’s trying to convince me they’re not financially successful lmao
What your arguments probe is that Apple had a better marketing team and brand recognition (due to iMac) than the manufacturers who were there before.
Yeah, Apple was financially successful, but not due to innovation. Just good marketing.
Nope, there was a lot of Windows Mobile smartphones before iPhones and Androud devices. WiFi, Bluetooth, GPS, phone, thousands of apps, “full browser” (I don’t know what a commenter meant by that, but I could use internet normally)
When iPhone appeared, it was sooo limited. A couple of my regular customers (I was selling qtek/htc smartphones) bought them, but then came back to me: “uhhh, this thing doesn’t allow attachments in emails”, “uhhh, do you have normal maps app for that? can’t drive with that”I miss my old Nokia.
You could write custom apps and load them onto it over Bluetooth.
Apple is good at making existing tech usable by people who don’t have time to bother learning the new tech.
Hard disagree. Android user here. The number of times if had to show iPhone users how to use their shit is annoying.
Workflows agree no better on a fruit phone than an Android device half the price.
I’ve gotta be honest, it feels like it takes several more steps to do anything on iOS than on Android. Finding anything is a chore, it’s slow in favor of long animations, and settings are so far out of the way or non-existent, that it’s so difficult to troubleshoot issues.
Personally, I don’t think iOS is any easier than Android, it’s just that Apple strips away everything that your grandparents don’t need, but that regular users could really benefit from.
If you define innovate as invent something from scratch, then they did not innovate anything. Everything they’ve done has existed prior to them doing it. But under Steve they took those inventions and made them more usable and appealing to the common man.
That’s their strength really. Make stuff easier and more enjoyable to use.
Unfortunately that has led to lock-in in order to hold onto customers. Yes, they give you convenience but you’re bound to their products.
I first realised this when I had an Apple Watch and iPhone 7, then sold my iPhone and got an Android phone and the Watch became useless. Even though I had 3 Mac’s and an iPad Pro, they couldn’t work with Watch. You HAD to have an iPhone.
So I sold the Watch.
Then I paved over MacOS with Linux and I’m happy. Free to use whatever, whenever, however I want to, and added YEARS to the life of my mac’s which both had come to the end of support of MacOS.
My 2015 MacBook Pro and 2012 Mac Mini would be useless now if I was running OSX/MacOS and many apps wouldn’t be supported or even work. New apps definitely wouldn’t be supported because Mac Devs love to drop support for older versions.
On Linux they run great! Fast, fluid, can run any latest app no problem. I think Linux has probably added at least 10 years into the life of these machines.
I had never thought of wiping an old mac and putting Linux on it to give it a new life. That’s a great idea! Thank you.
Enjoy 😊
interesting, i find generally woman are more into apple products (or at least equally) in my experience. Does the data indeed show that only men found Apple products appealing at first or something?
No idea buddy. I think men lean towards tech more than women, generally, so men tend to be early adopters
You wrote “Steve they took those inventions and made them more usable and appealing to the common man.” I assume you had data to back up the male orientation? Which is why i asked. I mean you’d have said “common people” if you were referring to all humans i assume?
Must be a typo. What I meant was Steve Jobs and his company took existing tech but made it appealing and usable by the average person.
oh ok my bad thanks 😀
I don’t think I’m going to be that guy, but also not one of the fanboys/haters.
Apple were pretty significant in the development of both FireWire and USB. They were also pretty crucial in driving the adoption of USB with the iMac. Most PC motherboards at the time had a set of jumpers for USB, but you had to buy the actual ports, which took up an expansion slot on the back, and connect them to the motherboard. It was a huge pain in but as the jumpers were censor-specific so had to look at all the specs and buy the right connector. Some aftermarket cases had USB ports on the front/back, but again you had to buy the right connector for your mobo. So everyone kept using serial/PS2/parallel. So peripheral makers weren’t making any devices either. When Apple released the iMac, they got rid of all of those other ports and only had USB. All of a sudden you started seeing USB keyboards, mice, CD/DVD drives, etc…
Designing phone ui for fingers first. While there were many other touch phones, many of which could be used with your finger(especially if you were a hipster, you could modify them to be more finger friendly), their ui was primarily designed for stylus use. This is a huge point that basically defined the OS and app design for the next 15 years.
Making capacitive screen popular. Before iphones, almost all(all?) phones had resistive touch screen, which required you to actually push your finger on the screen to do stuff. This was fine with stylus, less fine with finger. Capacitive worked with the lightest touch, which gave a smoother user experience.
Made multitouch mainstream and a core part of touch interface. Again, older touchscreen phones were mostly made to be used with a stylus, so multitouch wouldnt make much sense.
It is important to note that one of the reasons apple succeeded was because nokia was too stubborn and late to adopt and promote touchscreen phones. Thats why while nokia was the phone bid dog of that day, users had turned to sony ericsson(SE) for their flagship, touchscreen phones.
And for 5 years before the iphone, people were using phones like the p800, that had a large touchscreen and even a removable keyboard for that full touchscreen experience. SE had taken nokia’s symbian OS and made it more touch friendly. Nokia continued releasing super capable(great cameras, video, fm radio, etc) but non touchscreen phones or with a small touchscreen for years after that, allowing SE to dominate that market. For example nokia released the 6600, which was a great phone but didnt have a touchscreen and its screen was small in comparison to SE’s touchscreen flagships.
The first iphone had a terrible camera and couldnt even film videos. Something that other “smart” phones could do for many years. The first iphone didnt have third party apps. Competitive smart phones had had apps for over a decade. The first iphone wasnt 3g, couldnt share stuff over bluetooth, etc. It was a pretty but pretty stupid phone in comparison to the competition.
But over time, apple kept improving, catching up and often surpassing competition in every aspect. I remember when iphones had shitty resolution and when apple caught up, they advertised it as retina display. Nowadays, iphones are the best or almost the best in everything. Now if only apple gave 120hz refresh on base iphones and a faster charging rate. And werent closed garden assholes.
Before iphones, almost all(all?) phones had resistive touch screen, which required you to actually push your finger on the screen to do stuff.
I remember the resistive touchscreens! My dad had bought a BlackBerry (oh man I miss them) for his business work and it had those screens. It definitely took work to get used to because my mom was using a Samsung Galaxy Y at the time… Smallest screen ever but that capacitive touch screen 🤌🏼.
As for the rest of your comment, the multi-touch was definitely insane. I can’t find this anywhere atm but I remember reading that they introduced pinch to zoom, which is definitely a flex. Maybe not the first, but on capacitive smartphones, probably yes.
Are you the fabled “well-formatted paragraph guy” I was told about? 😂
The “fingers first” part is ironically why the Apple Pencil took so damned long to come to fruition. Steve Jobs outright refused to allow a stylus for the iPad, because his whole marketing thing with the early iPhones was that you didn’t need a stylus. So he refused to allow development of the Apple Pencil.
Then once he died, Apple quickly pivoted and began developing the Pencil, so they could start marketing the iPad towards digital artists. Because the company had recognized the large void in the digital art world years prior, but Jobs had refused to allow the Pencil the entire time. Once he was out of the way, the company’s leadership was free to begin development.
It’s notable because it was one of the first big examples of Apple veering away from Jobs’ wishes after his death. It proved that the company wasn’t going to simply remain in his shadow forever.
The LG Prada was the first capacitive touch-screen phone. March 2007 release compared to iPhone’s July 2007 release.
Samsung also fought a patent war with Apple when Apple sued Samsung for creating a similar phone to the iPhone in 2008. The court docs had examples of Samsung’s first touchscreen phone.
Apple are very good at marketing and had a powerful personality that people worshiped (Jobs).
Spend 5 mins watching videos by Louis Rossman fixing Macbooks and you’ll realise they are shitty products.
A couple months are irrelevant, obviously both phones were designed and released in a similar timetable. Lg prada wasnt a smart phone and didnt have multitouch.
And while many people have turned against modern iphones, i think modern iphones are the best phones on the market. I wouldnt even recommend an iphone from 10+ years ago but modern iphones have addressed almost all issues that i had.
They had
- shit screen resolution
- not oled
- tiny screens
- terrible cameras
- not usb-c
- shitty cpu
- shitty gpu
- very little ram(they still do but most apps are designed with that in mind)
- no fm radio(now almost no phones have one)
- no headphone jack(same)
- inability to easily send media and files from one from to another
- limited variety of apps
I am probably forgetting tons of other issues that i had with iphones over the years. And apple took all these weaknesses and not only caught up to the competition, but surpassed it and made then a key marketing point.
Samsung also fought a patent war with Apple when Apple sued Samsung for creating a similar phone to the iPhone in 2008. The court docs had examples of Samsung’s first touchscreen phone.
I actually bought samsung wave in 2010, which was the first phone with an oled screen. And it was great, apart from the limited app support, since it was running Bada, a samsung created android competitor. And since then, i refused to get an non oled screen phone. Once you go black, you cant go back.
I think that samsung makes the best android phones.
Spend 5 mins watching videos by Louis Rossman fixing Macbooks and you’ll realise they are shitty products.
I dont care or know much about macbooks but it is obvious that Rossman has an agenda and keeps making “artificial outrage” videos(because they bring the views). From what little experience i have, it seems to me that expensive windows laptops fall apart more often than macbook pros. And all windows laptops have shit battery life, which is very important for many people.
Wooooah ok let me start by addressing your point RE: Macbooks. You may not know about them but if you do then you realise Apple’s tech and entire business is questionable. I suggest you read more…
I’m talking about old Louis Roassman, not modern-day ‘consumer champion’ Louis. The guy ran a Youtube channel in the 2010s where he just fixed Macbooks in his shop. It was his day job as the owner of a laptop repair shop. He’s a laptop repair guy by trade so I listen to him when it comes to laptop build quality.
I found him after my unibody Macbook Pro fell apart in 2011. It was the first model that came out in 08/09. He was very straight forward (no agenda) and showed how shitty the design & build of the Macbook was. Those issues still exist today!:
On my Macbook:
- The screen has a very thin metal around it to hold the panel in place. This thin metal then has screws put through it to hold it in. It leaves a less than 1mm piece of metal either side of the screw. The result: my Macbook Pro’s frame around the screen snapped, the glue separated and the whole lid/screen fell apart 3 years after I’d bought it.
- The vents that face out of the back of the Macbook blow hot air onto what? GLUE! The bottom of the lid/screen is glued together and the hot vents heat and cool the lid constantly. After 3 years, as above, the lid separated at the bottom from the panel.
The two aboive combined so I basically had a panel, lid and frame all separated and snapped. It was fucking MESS. But Louis showed this was a common problem and I was shit out of luck.
NB: Not to mention the 3-4 hardware issues that cropped up during my ownership in just 3 years due to fucked up graphics chips and other hardware fuckups due to shoddy design. Apple tries REALLY fucking hard to avoid accepting hardware faults and recalls but I was plugged into all the Apple forums/communities and saw how often these things happened and every time without fail Apple would go blue in the face before accepting liability.
Remember the stupid as fuck iPhone aerial that stopped working if you were LEFT HANDED?! There was a gap in the edge of the case that if bridged with a hand would drop the signal to 0. Apples response? “Don’t use it left-handed”
So what did I do?
I swore off Apple products. I noticed Louis was a fan of Lenovo laptops so I looked at what was available. I got a P51 and it’s still going after 6 years.
Lenovo Thinkpads don’t look sexy. They aren’t ‘unibody’ aluminium. But holy shit - they’re built like fucking tanks. I can poor a litre of water over the keyboard of my P51 and it’ll still work cos it has built-in drainage holes. Do that to a Macbook - or hell try using a Macbook for more than a few years and it’ll break and fall apart.
Apple products are NOT well built. They LOOK nice, but they’re shitty engineering.
Design flaws exist in most laptops. But making videos about how shitty hp laptops are wont get many views and engagement.
I have had tons of windows laptops failing on me. And yes lenovo thinkpads are nice but they are different. Also i am not so sure they still are good, everything seems to have gone to shit. Very few laptops last over 5 years.
Or phones. Though lately, phones seem to have become more reliable. Then again phones have 0 moving parts and passive cooling, so not many mechanical things that can break.
Apple tries REALLY fucking hard to avoid accepting hardware faults and recalls but I was plugged into all the Apple forums/communities and saw how often these things happened and every time without fail Apple would go blue in the face before accepting liability.
Apple is an asshole company, i dont think many will dispute that. They go the extra mile to fuck you.
I swore off Apple products
I have 0 apple products. But if Apple wasnt making the iphone, i would probably have had an iphone and i wouldnt even consider any other phone.
Apple products are NOT well built. They LOOK nice, but they’re shitty engineering.
They look nice and they are better than other “nice looking” alternatives. High end hp, high end dell, even high end asus. Though dell and asus seem to have improved lately, hp i have no idea, i avoid them like plague.
Apple is one of the companies behind the USB standard. There are other major companies (especially Intel) but they often make really stupid decisions and I don’t think the world would be using USB today if it wasn’t for Apple coming on board and doing some really awesome work. USB-C for example was designed by Apple. And Thunderbolt - another Intel project - was pretty much exclusive to Apple hardware… and it’s rumoured that Apple pushed intel hard to make serious improvements such as using copper instead of fibre optic and including it modern USB standards (thunderbolt, if you don’t know, is basically PCI-E over a USB cable - it works so much better than a regular USB connection the only drawback is it costs slightly more).
They took KHTML, a niche rendering engine that nobody had heard of which didn’t work for major websites… and made it into the foundation that backs every browser except FireFox.
The ARM CPU architecture was technically an independent company, but Apple provided nearly all their funding in the early days, provided ongoing funding for decades before they did anything interesting, and ARM’s founding CEO was an Apple employee.
Most of the best programming languages in the world, especially modern ones but even some old ones that have been re-architected, depend on LLVM which, while it’s an open source project, for many years was exclusively worked on by Apple (who hired the university student that started it as a side project and gave him an unlimited budget to make it what it is today).
They figured out how to make touch screen phones work. It existed before, but it was shit - in particular typing was unusable and while it wasn’t as good on the first iPhone as it is today it was Apple who was the first to find a way to make it “good enough” and that was some seriously innovative stuff. It looks like a tiny keyboard with touch buttons but that is not what’s going on under the hood. It’s far more complex.
Going forward - the Vision Pro headset has some pretty awesome innovations.
I could go on, but you get the picture. A really common theme is they took something that already existed (e.g. the mouse) and figured out how to actually make it good enough for people to adopt it. It takes a lot of R&D to develop something as comprehensive as, for example, the HIG:
Could someone else have achieved those innovations? Sure. If ARM/Apple didn’t do it… I’m sure someone else would have figured out how to make a fast processor that could run all day on a battery small enough to wear on your wrist. But with that and so many other things, Apple’s work was critical (a lot of that was software, not hardware - for example technology like ARC was critical to reach acceptable levels of efficiency). Somebody else would have done it eventually, but I’d argue Apple made it happen decades earlier than it otherwise would have. And once they proved it could be done, others coped them. Which is awesome - as Steve Jobs loved to quote Picasso “good artists copy; great artists steal” and said they do it shamelessly and expect their competitors to do the same… as long as they don’t steal branding. That’s when Apple’s legal team gets fired up - as they did with the early Samsung phones where everything, even the icons on the home screen which could have easily been unique, looked like an iPhone.
The insane amounts of vertical integration that they’ve become known for. They can do really interesting and fascinating things with a bunch of very low-level/hardware-oriented optimization that simply isn’t possible unless you have full control of and visibility into ALL the hardware and software that goes into your devices.
All this control, yet MacOS still doesn’t have Window tiling
Just use Rectangle to put windows where you want.
install yabai. Not native, still good.
I give Apple indirect credit for touch-screen keyboards. I don’t think they invented them, but their marketing of the iPhone resulted in mass adoption regardless of how good/bad the on-screen keyboard was. And that created market research that led to the significantly better ones we have now.
I remember using one on an original iPhone for a few minutes and thinking I’d never waste my money on it–it was so unpleasant to use that it sullied the whole experience for me. Finally gave in somewhere around 2013 when they had gotten usable and there were multiple options.
They definitely weren’t the first for touch screens, but I definitely agree that they pushed the smartphone industry to put a lot more work into it.
Prior touchscreens were laggy and unpleasant. Apple just gave us a really smooth touch screen (It was good for it’s time) experience compared to what was out there and that forced other smartphone makers to get with the program.
The Ipod interface. Making people move their fingers on a circle for explore menus was innovative.
Which is ironic, because Steve Jobs significantly delayed the iPod’s development by initially demanding that it be a single button interface. After several months of failure, he eventually relented and we got the wheel interface as a compromise. But he originally wanted the entire interface to only be the single button.
That was definitely cool. The next time UI navigation ever wowed me was the Windows Phone UI… (So many people will kill me for this lmao)
Marketing for electronics is definitely a big one, nobody else really has the same cult following, and when somebody like Samsung gets close it feels like whatever the cult version of a knockoff is.
I’d argue that Sony held a cult like following prior to Apple’s resurgence. Walkmen, TVs, Home Stereo and VHS/CD/DVD players would often all ne Sony branded in a number of households.
That is 100% true. They nailed marketing.
Smartphones had definitely been marketed well before, but Apple hit that “elite and distinguished” spot.
I might be missing a lot but I feel the iPhone was a complete market segment they created themselves. Android followed a year later.
They also created the tablet market a year or two later.
They also set the trend of earbuds we have nowadays.
Removed headphone jacks.
Removed power adaptors.
There maybe something else that I might have missed.
Well, there existed phones that were kind of what smartphones became. Blackberries and Palms get a lot of the attention as they were what executives used, but there were also PocketPC devices that were usually white label manufactured HTC devices that were branded after carriers or some other company like HP. They generally were much larger screened devices with a few buttons at the bottom. They were resistive touchscreens so using your fingers was pretty meh for responsiveness, and the UI was just not designed in a way that was pleasant to navigate. Picture a shrunk down desktop interface. I’d say the UI was the biggest shakeup that they did in the product category, followed by steadily raising the bar for hardware in a space that often would have cheap plastic components. Don’t get me wrong, I think too much glass and aluminum is actually poorer than something like kevlar especially for dents and dings, but it doesn’t look nearly as sexy.
I’d say the UI was the biggest shakeup
I’d say the biggest shakeup was the features Jobs pushed hard in the keynote.
- It was a cellphone. A good cell phone. Everyone had a cell phone and nearly everyone hated them. The blackberry was decent if all you did was send text messages and make phone calls, but it was rubbish at everything else. PocketPC and Symbian and other flip phones were even worse, though each specific model had a different set of feature trade offs (did you ever try writing an email on a small PocketPC device? You had to press tiny keys with an equally tiny stylus and text was almost impossible to read (or alternatively so large that you couldn’t fit enough text. Larger ones were a good experience but they were way too big for most people. Even the iPhone was considered huge at the time (it was much bigger than a blackberry for example).
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It was an iPod. Everyone (who could afford one) owned an iPod and it sucked having two gadgets in their pocket all day and keeping two gadgets charged. That was the feature that made the iPhone a “must have” product. Combining your phone and music device was a massive improvement and an obvious one even if you weren’t sure about the other stuff. Other phones could play music by then, but they were all still really terrible. I could only fit a single album on my Symbian phone and it took hours of stuffing around and reading manuals and installing buggy software to figure out how to load MP3s onto the device. Yuck.
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It was able to browse the internet. The real, full internet. Everyone working a desk job was used to doing that all day every day, but now it was possible to do it away from your desk. That was a huge deal and I think by far the most meaningful feature of the iPhone… except it was a product nobody had ever used before, so it couldn’t be the only headline feature.
Ah, that makes sense.
Apple was famous for its innovations in market segments and feature removals.
The first Android was made about 1999/2000, I’d read about it in a trade mag just before I was laid off from one company (they provided that trade mag, which is why I know the date). The idea of running Linux for a phone OS was intriguiging at the tomr, as we were doing some Linux testing ourselves.
At that same time (late 90’s), we were already deploying full-color Palm Pilots with wifi, and eagerly waiting for the integrated phone models whi were projected to be released about 2000.
I was using a Treo with a touch screen before iPhones existed, and I was a late adopter in about 2003 because I don’t do early versions, I wanted CDMA, and didn’t want the Palm-like flip cover thing. The Treo was kind of the first bar-type smart phone, just rounded. I used to watch movies on that thing on flights. I kept multiple SD cards so I could swap them out (they ejected from the top, no opening the case, no power cycle).
I (well, my deployment team) had deployed thousands of Palm Pilots with wifi access, and then Treos, which synced to a desktop app, in the early 2000s, probably 5 years before iPhone existed.
It could send/receive emails, SMS, calendar, load all sorts of apps from simple games like checkers to Monopoly. It did GPS and mapping with a third party SD card.
It had a third party office app that is now available on Android. I used a shopping app that could sync to an account online. It could browse the web (though the web browsing was pretty awful at the time). It could send data wirelessly to people nearby using infrared.
It had a camera (a shitty one) that could also do video. It used a data connection with the cell provider. It had Bluetooth, and could send Palm apps to other devices with it.
There were versions that had Windows Mobile on them, they were pretty good.
I moved to Android from Treo in 2009.
Smartphones weren’t a new idea, Palm had been on it since the mid 90’s, just waiting for the phone tech to be small enough to pack into a Palm Pilot.
Apple never leads, despite what their PR is so good at promulgating.
What they are excellent at is watching the market and timing their entry perfectly, with a product people want, giving the impression that they lead the market. And I don’t say this as a criticism, what they do is brilliant, and the products they release are usually good at what they’re intended to do.
I really like their design at times. The iPhone, from a physicality stand point, is brilliantly balanced, shaped, sized. Unfortunately iOS just doesn’t meet my personal needs.
Smartphones weren’t a new idea, Palm had been on it since the mid 90’s
Apple shipped the Newton in 1993. Well before Palm. And long, long, before shipping the Newton they were talking about hand held computers. The idea that they copied Palm is ridiculous.
Like Palm, the Newton wasn’t good enough to achieve widespread market adoption (and Apple recognised that - killing it in 1998).
Sure - iPhone wasn’t the first pocket computer and it was a very obvious invention that companies all over the world had failed to pull off for decades. I think Microsoft was the closest - their Pocket PC that was pretty good and they had a massive decade long version almost rebuilt from scratch about to ship when the iPhone came out… But Apple beat them to it and Google followed close behind - reportedly Google’s early hardware partners were planning to ship Windows on those devices but Microsoft lost out on the contract negotiations, Satya Nadela said they were just too slow - their hardware partners want to wait for them.
Apple was first to ship a good pocket computer. That was real innovation. Real innovators are the ones that get it right, and being first (to get it right) matters because once it’s done once everyone else can just copy your idea instead of wasting time developing and testing dead end solutions to hard problems. The early Android devices for example, looked more like the old Pocket PC or a Blackberry. They probably weren’t good enough to be successful. They quickly copied ideas like the software keyboard from Apple, and quickly adopted Apple’s open source technology like the WebKit rendering engine.
Target display mode let you plug another computer into your iMac, hit a key sequence, and use your iMac as an external display.
Target disk mode let you hold a key sequence at boot and use your Mac like an external hard disk.
Force Touch is something I am not sure that was ever done outside ~the Mac~ Apple. I still love how the trackpad isn’t really a click, but a haptic tap that can occur at a configurable pressure, and does not occur at all when the device is powered off.
LiDAR in a consumer device was unheard of when it came out with the iPad Pro. At the time it came out, I was working in a lab where we used $160k velodyne LiDAR devices. To have one in a $1k tablet was amazing.
Force Touch is something I am not sure that was ever done outside ~the Mac~ Apple. I still love how the trackpad isn’t really a click, but a haptic tap that can occur at a configurable pressure, and does not occur at all when the device is powered off.
The recent Surface laptop also use haptic trackpads. That said I feel like I’m in the small minority that absolute hates force touch which is a real shame because the pre-force touch trackpads was the best trackpads anyone has ever made. I can definitely feel the lack of movement when I use a force touch trackpad and it feels extremely uncomfortable to me. So much that a Macbook is completely unusable without a mouse for me.
They seem to have a knack for taking something and making it palatable for the masses when it comes to UI and such. I don’t agree with a lot of it, but then again I am not “the masses” in the computing demographics.
Malignant charisma is certainly not new to this century let alone apple itself.
