Netflix Resumes Advertising on X After Elon Musk Controversy::Netflix has resumed advertising on X following a suspension by the streamer and other brands after Elon Musk promoted an antisemitic post.

  • assembly@lemmy.world
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    1 year ago

    I am so tired of being so disappointed in companies. Was there ever a time when they weren’t just completely soulless? Is there truly no bottom to their ethics?

    • MataVatnik@lemmy.world
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      1 year ago

      Capitalism by its nature will carry out unethical behavior if it means profit. So no, business was always soulless. That’s why regulation needs to exist, so the penalty for unethical behavior will negate the profit they could make from it.

    • Ech@lemm.ee
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      1 year ago

      Ethics never enter the equation. The highest priority in business is capital, and any company at the level of Netflix follows that maxim religiously. They may be seen following progressive trends, but any good they end up doing only stems from it being profitable to do so.

      In other words - no, companies have never not been soulless, and it serves us well to always remember that.

    • MajinBlayze@lemmy.world
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      1 year ago

      Ethics are a luxury that can be sold like any other, but when times get hard and cuts must be made, ethical companies get devoured by those that are not.

    • maryjayjay@lemmy.world
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      1 year ago

      Would Elon be willing to pay high profile companies to advertise on Xitter to entice others back? Of just give them advertising for free? Or… Resume running ads from customers who cancelled just to change public perception?

      I’m not saying Netflix isn’t a big enough bag of dicks to start advertising with them again, just contemplating

      • roofuskit@lemmy.world
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        1 year ago

        Conservatives: “If you don’t like a business vote with your wallet, we don’t need regulations.”

        People: boycotts business

        Conservatives: “No, not like that.”

        • იႦაႵმყიიႶ@lemmy.world
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          1 year ago

          Prrreeettty sure that was the left when people from all sides boycott BL because of Dylan and Targets shenanigans. So here is this version

          Left: “If you don’t like a business vote with your wallet, we don’t need regulations.”

          People of all sorts, mostly right: boycotts business

          Left: “No, not like that.”

        • Vanon@lemmy.world
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          1 year ago

          I cancelled (again) because… let me think. Apparently they nuke your account if you don’t use it for, say, 6-9 months (nice). All ratings, history, watchlist, etc: Fuck you, gone. Could not disable ads, AKA autoplay previews. Quality of content massively decreasing. Cost increasing (and never any deals). Mediocrity hit them hard years ago.

          • Imgonnatrythis@sh.itjust.works
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            1 year ago

            TbF, If that nuke is true, I wish more subscription services did that as it’s better than me realizing 18 months later that I’m not using it anymore but have still been autopaying the bill. Presuming of course there is an email or phone call warning in case you want to keep it active.

            • Vanon@lemmy.world
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              1 year ago

              They nuke if you cancel for a few months. There are so many services, I only want maybe 1-2 at a time, and honestly need zero, could just use Plex. (If you forget you’re sub’d, they will never nuke or let you know.)

          • prole@sh.itjust.works
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            1 year ago

            Yeah, people should instead be shooting their Netflix subscription with AR-15s (it’s symbolic, ok?) and posting it on YouTube.

            Everyone knows that’s how you really show your disapproval for a company.

      • puppy@lemmy.world
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        1 year ago

        What camp where you on when Bud Light changed their brand colors this year? I am asking this as a serious question.

      • Snapz@lemmy.world
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        1 year ago

        True enough that not everybody does (also it’s “consequence culture”, but I digress), but the energy of your post is COMPLETELY this…

        “OH YEAH? Well we don’t ALL wipe ourselves after were shit okay?? It’s natural and it’s a choice… get over it, bro!!!”

  • Muyal_Hix@lemmy.world
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    1 year ago

    Now watch as all the corporations that paused their advertising slowly return to the platform.

    • A_Random_Idiot@lemmy.world
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      1 year ago

      I mean, who didnt expect it to happen?

      Its literally what they did the last time there was a major controversy with twitter.

      They pull advertising because they dont want to be caught in the splash damage, not because they are actually offended at the behavior.

      As soon as the outrage dies down, the advertising resumes.

  • dangblingus@lemmy.dbzer0.com
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    1 year ago

    “Ahh, it’s been a week, no one remembers that ol Elon Musk agreeing with Nazi rhetoric thingy. Let’s spool those ads up again. We’re definitely seeing a return on our marketing budget by advertising on the platform known for being mostly bots!”

    • LifeInMultipleChoice@lemmy.world
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      1 year ago

      If there is a large following of Trump who is regurgitating Nazi rhetoric… it unfortunately makes sense to keep marketing at least here.

  • paddirn@lemmy.world
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    1 year ago

    That was like what, a whole month or less? Whew, that must’ve been tough on them!

  • tacosanonymous@lemm.ee
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    1 year ago

    Maybe I know nothing about business but why would Netflix even need to advertise there? I’m not even sure they have to advertise at all anymore.

  • elbucho@lemmy.world
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    1 year ago

    I think if I hadn’t dropped Netflix when they did a 180 on their stance on password sharing, I would drop them now.

  • JoMiran@lemmy.world
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    1 year ago

    If they just want to throw money away on ineffective advertising, they can just send it to me. I have a few ideas that are far more effective than Twat.

    • paddirn@lemmy.world
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      1 year ago

      Netflix spent about $1.5 billion on advertising in 2022. They could just randomly give a million people +$1000 and probably get better word-of-mouth advertising that way.

  • Railcar8095@lemm.ee
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    1 year ago

    There probably were a lot of discussions and negotiations, but a lot of the public only sees Netflix going back to Twitter. I’m sure Elmo fans will promote this as Netflix having to bow down