A decade and a half on from the Pirate Bay trial, the winds have begun to shift. On an unusually warm summer’s day, I sit with fellow film critics by the old city harbour, once a haven for merchants and, rumour has it, smugglers. Cold bigstrongs in hand (that’s what they call pints up here), they start venting about the “enshittification” of streaming – enshittification being the process by which platforms degrade their services and ultimately die in the pursuit of profit. Netflix now costs upwards of 199 SEK (£15), and you need more and more subscriptions to watch the same shows you used to find in one place. Most platforms now offer plans that, despite the fee, force advertisements on subscribers. Regional restrictions often compel users to use VPNs to access the full selection of available content. The average European household now spends close to €700 (£600) a year on three or more VOD subscriptions. People pay more and get less.
According to London‑based piracy monitoring and content‑protection firm MUSO, unlicensed streaming is the predominant source of TV and film piracy, accounting for 96% in 2023. Piracy reached a low in 2020, with 130bn website visits. But by 2024 that number had risen to 216bn. In Sweden, 25% of people surveyed reported pirating in 2024, a trend mostly driven by those aged 15 to 24. Piracy is back, just sailing under a different flag.
That varries a bit, yes they want to pay someone once for everything they want. But they really hate seeing their bill go up more and more each year, while getting less of what they want every year. When their bill goes up from 120 to 150, and all they see happen is adding a bunch of channels they don’t want, they start feeling like the bulk of their money is going into things they don’t want.
I agree, the 2 options are a fairly low price that includes EVERYTHING including what they want… or extremely low prices but at least some confirmation that what they are paying for is actually what they want.
Agreed netflix as it was when streaming picked up but before everyone and their grandmother started their own streaming channel was pretty ideal, low cost and had just about everything.
but yeah once everything was evenly distributed among Netflix, Hulu, Apple, paramount, amazon etc… those days are gone. But the concept still applies that the real pet peve for users that want to get their own, is they’d want to pay one low cost to get the shows that they want. But no matter what your tastes are… odds are what you want is perfectly evenly spaced among the competing channels, and would easily cost well over 100 a month to actually get it.