A decade and a half on from the Pirate Bay trial, the winds have begun to shift. On an unusually warm summer’s day, I sit with fellow film critics by the old city harbour, once a haven for merchants and, rumour has it, smugglers. Cold bigstrongs in hand (that’s what they call pints up here), they start venting about the “enshittification” of streaming – enshittification being the process by which platforms degrade their services and ultimately die in the pursuit of profit. Netflix now costs upwards of 199 SEK (£15), and you need more and more subscriptions to watch the same shows you used to find in one place. Most platforms now offer plans that, despite the fee, force advertisements on subscribers. Regional restrictions often compel users to use VPNs to access the full selection of available content. The average European household now spends close to €700 (£600) a year on three or more VOD subscriptions. People pay more and get less.
According to London‑based piracy monitoring and content‑protection firm MUSO, unlicensed streaming is the predominant source of TV and film piracy, accounting for 96% in 2023. Piracy reached a low in 2020, with 130bn website visits. But by 2024 that number had risen to 216bn. In Sweden, 25% of people surveyed reported pirating in 2024, a trend mostly driven by those aged 15 to 24. Piracy is back, just sailing under a different flag.
The golden goose (global society, habitable Earth, pick one) is already dead. They’re just trying to eat as much of the corpse as they can so we can’t have any.
They’re not even eating it babe, that meat’s going to rot and you know it. Big monumemtal piles of rotting meat stripped off the world, and all of us paying men with guns to keep us away from it. To make sure nobody who didnt earn it gets a single bite.
Insert Grapes of Wrath quote
You know, now that you said that, thanks to the “if you aren’t growing you’re dying” business culture our business owners and executives have become more like farmers of businesses rather than stakeholders and caretakers.
Enshittification is the harvest!
The goal is not to create a good business. The goal is to force feed and fatten it up until it is right at the point where its legs will break under its own weight the next time it stands up. Then you start to harvest, consume, or sell every bit of the grotesque thing you can before you either sell it cheap to some sucker up in the mountains or watch it die at your feet.
But to be fair, I do know actual small-time livestock farmers. Cows and horses. They care way WAY way more about their animals than sociopathic MBAs care about their organizations, employees, customers, human families, and so on.
startups in a nutshell