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TheImpressiveX@piefed.socialM to movies@piefed.socialEnglish ·
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4 days ago

AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'

www.thewrap.com

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AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'

www.thewrap.com

TheImpressiveX@piefed.socialM to movies@piefed.socialEnglish ·
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4 days ago
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AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and trailer-stuffed pre-show.
  • edgemaster72@lemmy.world
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    4 days ago

    I’m gonna guess less trailers, same amount of ads.

    • ThePantser@sh.itjust.works
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      4 days ago

      Get ready for pop up ads IN the movie, like more than product placement. Full on scrolling across the screen ads!

      • magnetosphere@fedia.io
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        4 days ago

        The minute I see that, it will be the last time I go to a theater.

      • shalafi@lemmy.world
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        4 days ago

        In that event, I walk and demand a refund on the way out.

      • Tower@lemmy.zip
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        4 days ago
        1. Apparently, not a new idea

        • ThePantser@sh.itjust.works
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          4 days ago

          I was actually looking for a pop-up video gif and gave up lol

        • metallic_substance@lemmy.world
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          4 days ago

          Holy shit, that’s a poorly written article

      • Blackmist@feddit.uk
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        4 days ago

        Make the ad for a dodgy Asian gambling site, to save pirates having to add it later.

    • wjrii@lemmy.world
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      4 days ago

      Literally yes. They’re dropping a trailer and a couple of the “silence your phone” style vids so they can add more commercials.

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      4 days ago

      …you’re aware that the trailers are very literally ads, yeah?

      • edgemaster72@lemmy.world
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        4 days ago

        Sure, but I’d rather have ads for movies when I go to see a movie than ads for cars or cell phones.

        • leave_it_blank@lemmy.world
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          4 days ago

          Since I haven’t watched TV for years and used an adblocker for so long I actually enjoy normal commercials before a movie out of curiousity. And they are usually hilariously bad. But it’s interesting to see what I am “missing” this whole time.

          And it helps my small local cinema get additional money which I’m fine with. It’s a nice cinema.

        • Zorque@lemmy.world
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          4 days ago

          If only there were an option for less of either… sadly that is just completely inconceivable.

      • scintilla@crust.piefed.social
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        4 days ago

        I honestly experience so few ads in my daily life that unless I see a trailer on here or in theaters I don’t know a new movie is coming out. I actually kinda enjoy seeing all the trailers before movies for that reason.

        • Zorque@lemmy.world
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          4 days ago

          Most of my upcoming attraction news comes from people bitching about how the new movies coming out are going to suck (Marvel movies, mostly) or people giving attention to the “critics” whare complaining about “wokeness” in cinema.

          • Tollana1234567@lemmy.today
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            the people complaining about wokeness, are always not doing it in goodfaith, or is a propangda troll.

            • Zorque@lemmy.world
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              3 days ago

              And yet people keep giving them the attention they crave.

    • Tollana1234567@lemmy.today
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      4 days ago

      less trailers, MORE ADS you mean.

      • edgemaster72@lemmy.world
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        4 days ago

        AMC wants to know your location so they can put you on a management track

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