Sports rightsholders have revised their calls for illegal streams to be taken down inside 30 mins. It must now happen much more quickly, with the word ‘immediately’ given the thumbs up. How much of this additional pressure is bargaining strategy isn’t clear, but in site-blocking countries like Italy, the UK, and Canada, detecting pirate infrastructure isn’t a last minute effort. Many targets earmarked for blocking are identified not just hours in advance, but in some cases days earlier.