So the JC Penny’s effect is a phenomenon in consumer psychology where consumers react negatively to something even though it is better to them but it doesn’t feel better.
It is named after the store JC Penny’s who got rid of sales and instead lower prices to what they would be on sale all the time. This was better for the consumer but consumers liked sales so they hated it.
“1/12 lb more beef then a quartet pounder” would have been a great marketing slogan!
I like the new one… “3/9th pound burger! And if it’s sold out, we’ll replace it with a 2/6th pound burger at no extra cost!”