Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

  • XPost3000@lemmy.ml
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    1 year ago

    They’re changing their name to “Aylo”, not literal “Total Nonsense” and that makes me sad

  • Potatos_are_not_friends@lemmy.world
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    1 year ago

    It’ll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it’s understood.

    People think it’s all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There’s so much tech behind the scenes that even YouTube started stealing features.

    • Buddahriffic@lemmy.world
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      1 year ago

      Yeah, it’s incredible that the workers there find the time to get the technical stuff done and still make it to the afternoon orgy. Any company that has the opportunity to hire a former pornhub worker should jump on themthe opportunity.

  • clearedtoland@lemmy.world
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    1 year ago

    I don’t know a thing about adult industry financing but are there investors? Are the moneybags telling them to clean up their image?

    • inspxtr@lemmy.world
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      1 year ago

      seriously, how bad must it be to change name to clean up their image? We all expect this industry is controversial.

      The only recent thing I remember about Pornhub is the current blocking in certain states as protest to the age verification requirement. That seems like a plus in my book that they stand up for privacy and internet use. Changing the name seems like it might dilute their stance.

  • AFaithfulNihilist@lemmy.world
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    1 year ago

    These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

    This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

    The general public loses out because information is now fractured and the continuity is broken.

  • fubo@lemmy.world
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    1 year ago

    Aylo, rhymes with “heyo”, as in what you say after making a lewd joke.

    “Your Mom changed her name to Aylo … Heyo!”

  • Margot Robbie@lemm.ee
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    1 year ago

    Everybody is still going to know it’s them, and I don’t think they can get respectable engineers to work for them. There really isn’t any prestige in working there.

    They should at least expanded to have another site up for general SFW video content to compete with youtube and produce originals, since they clearly have the tech for it.

    • Maple Engineer@lemmy.world
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      1 year ago

      I had a meeting with MindGeek. Beautiful building, lots of great people. I’m not sure that your personal prejudices reflect the reality of the situation.

      • Margot Robbie@lemm.ee
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        1 year ago

        It’s not a personal prejudice, I personally have no problem with the people there since I don’t even work in the same field, and I thought their video tech is great even though their content isn’t my thing.

        It’s the sentiment I’ve heard from the tech people I know from big tech that they would never even consider working for Mindgeek no matter how much they pay, because they REALLY don’t want to be associated with working for PornHub.

        • Maple Engineer@lemmy.world
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          1 year ago

          Dude, that’s akin to, “I wouldn’t touch her with a 10 foot pole” when you know full well they would touch her with a 4.5" penis.

          They have great tech and are well funded.

            • Margot Robbie@lemm.ee
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              1 year ago

              Looks like my previous info was a bit out of date, but that’s further proof of my point that that they couldn’t get great tech talent to work for them.