What’s bizarre to me is that in the olden days, ie pre-internet, millions of people happily paid up every single day to read the news in a format that was stuffed with adverts. Newspapers, remember them? The ads helped pay production costs. People sometimes bought newspapers FOR the ads - job search, car sales, accomodation, real estate.

I pay the Guardian £75 a year - slightly up from the £60 it was when I first started the online ad-free subscription like ten years ago or whatever. This is because I hate the intrusive nature of online advertising, and I appreciate most of the Guardian’s journalism. It seems like a good deal to me.