the article is propaganda btw! many autistic people are still affected by marketing and the like! NO ONE IS IMMUNE
There’s no one a con man loves more than someone who thinks they’re too smart to be conned.
People who think they’re immune to ads are the most vulnerable to ads.
Hellen Keller?
braille marketing
Speak for yourself
puts on the blue cap
not the kind of blue cap i first thought of when i saw this notification
OP I have the 'tism and I have just one thing to say:
You to are propaganda not immune
I propagate not immuna
I propagated with ur mom last night
Nobody is immune to propaganda.
That said, when it comes to advertisements, I hate them passionately, and will often note the brand in the advert so I can avoid it.
I don’t know how people can function while there’s a flashy animated thing to one side of their screen, I literally cannot read the main content until that is gone or covered up. It muddled my brain until it’s gone.
Heck, even an overly busy and colourful web page due to a bunch of static ads is very oppressive and difficult to deal with. An untidy website gives me an untidy mind, basically.
I just don’t get how people wade through this crap and get anything done. I’ve blocked ads for decades now, and I’m never going back.
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Ads don’t actively persuade you to buy something immediately. They plant the information in your mind so that one day when you need to buy something, the first thing that comes to mind is the advertised product. Targetted ads try to shorten this period by guessing what you might need in the shortest term. Autists simply miss the information if they’re not paying attention.
Oh, we’re paying attention, we’re just so insulted that such a pathetic attempt to incept us is what passes for acceptable marketing from multi-billion dollar corporations that we’ll gladly buy the brand that didn’t advertise simply because it knew to leave well enough alone.
Ads both plant information and attempt to persuade. How much effort went into each and how effective they are varies wildly. Furthermore, there are multiple reasons autistic persons aren’t as suseptible to advertisements; it is true that different things tend to get our attention, but it’s also true that we find some arguments to be less persuasive. For example “I did this thing and my life is amazing” is far less likely to influence an autistic person than a neurotypical one.
The secret is realizing you are never going to be happy, and that’s something no product is ever going to be able to change.
IDK, HRT helped lots of my friends be much happier than they have ever been for an extended period of time.
I can certainly see that as the case for impulse purchases.
What baffled me was a stretch where I was getting banner ads for a particular company’s multi million dollar yachts. I was wondering who in the world would be swayed by such a frivolous thing as a banner ad for such a gigantic purchase.
“Tell me what your product is and why I should buy it”
“Buzzword buzzword appeal to emotion happy white suburban family sugary jingle product in frame for like 1 second”
“… what are you selling and why should I buy it??”
The biggest problem with modern advertising is that they try to sell you on the idea before establishing what the idea even is. More often than not they’re not even selling a product so much as a lifestyle which will never apply to you, so why should you even care in the first place?
The biggest problem with modern advertising is that they try to sell you on the idea before establishing what the idea even is.
This is definitely a running theme with ads, in fact there has been multiple instances where I have seen an ad, and despite seeing the entire duration I literally have no idea what was actually been advertised to me haha.
Probably to make you go look it up and get the brand further planted in your mind. Just my hunch.
Yeah definitely, I was thinking it was so you keep watching the ad till the end to work out what it’s for which is in the same vein
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Immune is overstating it, strongly resistant is more accurate. I hate labeled clothing, or team clothing. It irritates me when my car has a dealer label, and do not blow smoke about how cool I will look, with whatever or wearing whatever. If my vehicle moves from A to B, is reliable, safe, and doesn’t cost an unreasonable amount to operate, I am good. Does anyone else parse ads, to see their actual claims in neutral language? And filter out the puffery filler words?
Make it noise-cancelling, however, and I am very interested. NRR 33+ brings a smile to my face.
Have ADHD with an inability to unfocus from being hyperfocused. I hate ads. I go out of my way to block it and if anything slips through, I mute or just simply turn away.
Funny thing is for work, I’m in marketing/advertising.
It’s not that propaganda doesn’t work on them, I see those types falling for neo-nazi shit all the time because they know how to appeal to them. It’s just that they process the world in a fundamentally different way, so a lot of the psychological tricks that propaganda relies on simply doesn’t work on them. It’s kind of like how the early days of white supremacy had a hard time getting women because all their propaganda played to mysogyny. Once they figured out that they can rewire their hatred of women to be a good thing (the trad wife) that’s when they started jumping on board and really driving their influence into the american culture.
I’m autistic and I’ve always felt I had a certain gullibility. If I’m reading an article, and an argument sounds rational. I’m more likely to fall for it. Even if it contains a ton of bad premises. I’d like to think as I’ve gotten older and more mature, these kinds of things work less on me. But honestly I’m not sure.
I can’t say if I’m autistic or not but I hate reading news from sources I know to be untrustworthy because I still find myself thinking “this sounds correct” until I finish reading and remember it’s 99% bs
I have autistic relatives, and while marketing tricks generally don’t work on them, FOMO and rule of cool absolutely do. My brother is on the spectrum and constantly has to have the latest Apple devices (he can afford to, he’s got a great job and he’s super smart). My dad was too and he was constantly buying any new gadget he saw.
So I don’t remember either of them ever being swayed by a specific commercial or marketing campaign, but a photo and a description could be enough, which is sometimes worse.
On top of that, their microfixations, like my brother’s with Apple, means they spend an inordinate amount of money on the thing they feel is too cool to pass up.
When my father died, he and my mom had a household full of junk- not a huge mess like a hoarder’s house, just a ton of stuff in the attic and garage and closets and so on- and most of it was technology no one would want. Like a keyboard that would put title graphics on a home video designed for CRT TVs. Or the multiple VHS-C and Hi-8 camcorders he bought. Like my brother, he could afford to do it, but what a waste of money.
So while autistic people don’t often get swayed by advertising, they can, in my experience, still spend way too much money on the cool new thing.
Shit, is that why any time I sense the marketing it makes me not want the product??
That’s your mind’s natural immune system fighting BS
As a general rule, if I want it, I seek a good deal. If I am approached, it’s bad deal for me so I avoid.
Foolish lemmings, you only thought you could escape from the endless barrage of advertisement on this obscure technology forum, but over the past 3 months, I have TRICKED you into watching my super awesome movie that I’m currently not allowed to promote in theater!
Nowhere is safe from the masterful marketing techniques of Academy Award nominated character actress Margot Robbie. Nowhere.
Ms Robbie, you’re making a scene
You’re going to have to be way more specific than that, because as an actor, Academy Award nominated character actress Margot Robbie makes a lot of scenes!
Marketing is a $1/4 TRILLION industry in the US alone because it works. Thinking that you are immune to it for one reason or another is laughable. In fact those that think they are immune to it, probably are the most susceptible to it’s pull.
If not immune then what, how do you explain someone that never bought something he saw in one of the countless ads thrown at him?
never bought
I’d call them a lying sack of shit, quite honestly, because the best marketing is subliminal and can create a desire that you might not notice for a while or in a different environment. You don’t have to click on an ad or immediately jump on Amazon to be affected by marketing. But the fact that you might remember the name of a certtain product when you go to the store and buy that type of cereal or simply yearning for a certain type of phone or shoes or car means that marketing is indeed working on that person.
Here’s the link to the referenced article.
The short of it is that people on the spectrum focus on the details, and ignore ‘extraneous’ information. The typical emotional appeals–such as the choice of certain fonts, colors, graphics, emotional language, etc., is going to be largely ignored by people on the spectrum, while they focus on the details that are directly relevant to the use of the product.
I’ve noted this tendency in myself (and yes, I"m on the spectrum).
Obvs. that doesn’t mean that all advertising falls flat, just that the kinds of emotional appeals that are more typical in advertisement are going to be less effective.
Oh, and I do block ads across all platforms.
Here’s the article Psychology Today references, which delves into the methodology of the research.
Is it really just autistic folks? I see marketing material all the time that frustrates because they tell me nothing about the product I’m trying to research.
Like a phone product page saying things like “our camera helps you capture the moments that matter”. Well, duh, I know what a camera does and everyone has a camera, but is there anything particularly nice about your camera? Marketing material wastes so much material on uselessly vague stuff. Extra madness when their web design hijacks scrolling to pause my scrolling to change it to advancing some animation…
It’s not just autistic people, no, but autistic people appear to be better at filtering than neurotypical people.
Imagine two cameras in boxes. One is in a white box with black text that lists camera specs. The other is a brightly colored box that has examples of the photos taken with that came, along with a more sparsely populated list of specs. Which are you more likely to buy? Most people–not all, but most–are going to gravitate towards the more appealing packaging unless there are pretty gross differences in specifications that make it less desirable. People might be willing to pay somewhat more for the appealing packaging, as long as the specs appear roughly similar. Autistic people are supposedly better at filtering that kind of information out.
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ppl who caption memes with article headlines should off themselves. like seriously let me read the goddamn article you illiterate fuckhole
and if u, catatonic comment reader, don’t think that this shit is a problem then just click the down arrow and go. don’t try spread your stupid to me
That has nothing to do with the comment you replied to.
I agree with you but your tone is way too violent, we should be helping people learn from their mistakes, not infantilizing them.
got a newsflash for u, there’s more to life than just trying to being ‘right’ about shit
Then you have people like Chris Chan, who literally believes advertisements are accurate depictions of real life. But in fairness, the autism isn’t the only factor at play there…
YOU ARE TO PROPAGANDA IMMUNE
I am to propaganda immune what?
“This year, hundreds of men will die of stubbornness from ignoring…”
“No, we won’t.”
I want to be a savvy consumer
