It’s sensible for businesses to shift from physical media sales. Per CNBC’s calculations, DVD sales fell over 86 percent between 2008 and 2019. Research from the Motion Picture Association in 2021 found that physical media represented 8 percent of the home/mobile entertainment market in the US, falling behind digital (80 percent) and theatrical (12 percent).
But as physical media gets less lucrative and the shuttering of businesses makes optical discs harder to find, the streaming services that largely replaced them are getting aggravating and unreliable. And with the streaming industry becoming more competitive and profit-hungry than ever, you never know if the movie/show that most attracted you to a streaming service will still be available when you finally get a chance to sit down and watch. Even paid-for online libraries that were marketed as available “forever” have been ripped away from customers.
When someone buys or rents a DVD, they know exactly what content they’re paying for and for how long they’ll have it (assuming they take care of the physical media). They can also watch the content if the Internet goes out and be certain that they’re getting uncompressed 4K resolution. DVD viewers are also less likely to be bombarded with ads whenever they pause and can get around an ad-riddled smart TV home screen (nothing’s perfect; some DVDs have unskippable commercials).
For the businesses.
Yes, the costs to actually make and distribute a physical disc are relatively low on a unit basis, but the cost of distributing a digital copy online make physical media look astronomical.
Even outside of cost, the level of control they can exert is vastly higher than any physical media.
Being able to prevent someone from reselling the movie or game they bought is very appealing to rights holders.
And customers. Almost everyone prefers to consume media in a simple way and that is streaming. Almost no one will go back to physical media. If streaming becomes absolutely unbearable, people would turn to digital downloads.