The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

  • Hobbes_Dent@lemmy.world
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    6 months ago

    Ads themselves are an insult considering the cost of travel. But they’re insulting us all over the place on shit we pay for.

    But personalized ads in view of strangers is full-on absurdly an insult to privacy. Get bent, I hope someone finds a way to display the guitar video and song for the whole plane.

    • RedditWanderer@lemmy.world
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      6 months ago

      I was just pumping gas the other day, and while I’m at it there’s this cellphone speaker music that starts really loudly, like the phone is at 400% audio.

      Motherfucking screen started playing an ad I couldn’t skip. Soon theyre just going to loop audible ads everywhere we go, in public spaces.

      Since then I’ve avoided this brand of gas station and affiliates, but I won’t be able to hide for long.

      • Hobbes_Dent@lemmy.world
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        6 months ago

        As you traverse the continent, the same “single” appears looking for love in every town you fly over.

        Edit: then you’re over Nevada and ads switch to “Welcome back! We missed you at Bobs Brothel and Budget Backrubs, swing on by for our returning members discount.”

  • Roopappy@lemmy.ml
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    6 months ago

    Oh good. Because if there’s a profile of my advertising preferences out there, it knows that when I am forced to view an ad, I look away from the screen, turn off the volume, sigh dramatically, and say “Fuck <this product> right in the ass.”

    Personalize away.

      • Roopappy@lemmy.ml
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        6 months ago

        I work for a company that does marketing, and they are seriously struggling right now because TV and Social media ads are getting more expensive, while at the same time becoming less effective.

        Yes. This is true.

        Because ads suck and people hate them. Whats the new way? Be good at what you do so people talk about your brand. Show up in searches when I’m looking for you. That’s it.

    • douglasg14b@lemmy.world
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      6 months ago

      Naw, they’ll find some way to “incentivize” (punish you for not) viewing ads and enforce it with eye tracking.

  • 0110010001100010@lemmy.world
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    6 months ago

    This article is short on details but what I really want to know is WHERE is that data coming from and how the fuck does United have access to it?! Also, a follow-up question would be how does one ensure they don’t get access to that data? Is that even possible anymore?

    • dave@hal9000@lemmy.world
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      6 months ago

      My hope is that there wouldn’t be anything more personal about it than age, sex, and location… But I am sure there’s a lot more that even an airline (businesses that tend to be decades behind in systems they run) can get

    • xpinchx@lemmy.world
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      6 months ago

      Probably when you book from browser cookies?

      You could get around this but 99% of people won’t.

  • d-RLY?@lemmy.ml
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    6 months ago

    ability to reach engaged customers

    Not sure that being stuck to a spot in a tube you can’t just escape (and easily live) from is the same as “engaged”.

      • Ascend910@lemmy.ml
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        6 months ago

        I guess the best way now is to download a 4K movies onto a laptop and bring it with you on your trip

  • douglasg14b@lemmy.world
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    6 months ago

    “unfortunately your In-Flight Engagement Actions ™️ did not meet the requirements to qualify you for in flight perks such as entertainment and meals”

    “Please ensure you are looking directly at the screen while ads are playing to accumulate In-Flight Engagement Actions ™️”

    Coming soon to an airline near you.

    • makingStuffForFun@lemmy.ml
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      6 months ago

      Last time I had my phone plugged in to charge it, I noticed that it wasn’t on charge mode exclusively, but it was actually on File Share Mode.

      Now I don’t know if the airplane was able to instigate that connection mode, or why my phone was on that mode, but it did concern me incredibly that they were able to browse the files on my phone, when I just wanted it to charge.

      • GolfNovemberUniform@lemmy.ml
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        6 months ago

        Well that is obvious. Btw many phones have file share mode as the default now. Make sure you change it. But how about other cases? I don’t really understand. Are digital profiles officially tied to the ID and plane tickets now?

  • Glowstick@lemmy.world
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    6 months ago

    Phones play movies. If they make the seatback system annoying then people will just stop using it and download movies from Netflix or wherever