It’s a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.
Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.
It’s no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it’s those bad Windows practices that have led people to this conclusion.
Just think they might go from owning 98% of the market to 97% of the market. I am sure this is a nightmare for them.
Gradual shifts can snowball into huge shifts. a few years ago Linux gaming only existed for the dedicated crowd, that somehow managed to make it work. Now for many it is no different from their Windows experience for most games, sometimes even better.
Think of it like bubbles pressing against each other. It matters not only how much pressure your own bubble has, but also how much pressure the other bubbles have in finding the equilibrium. The Windows bubble isn’t only weakening itself, the Linux bubble is getting stronger and stronger
i assume you mean that sarcastically but that is a nightmare for them and every bit of lost marketshare makes it easier to lose more