Why do companies hype redesigns so much … I know it’s for stupid people to be impressed with. But ultimately it just created a new learning curve for long time users of the application.
Well, the UX Design Team has to justify their existence somehow. And if there’s one thing they’re good at, it’s wowing management with snazzy presentations.
Making a snazzy presentation about the necessary overhaul of the data structure of the ingest system architecture is also just generally harder then just showing a flashy, colorful click dummy of the new homepage.
Most rebrands occur because the average marketing person is pretty average and “rebrand” looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put “designed Netflix user interface” on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something
Why do companies hype redesigns so much … I know it’s for stupid people to be impressed with. But ultimately it just created a new learning curve for long time users of the application.
Well, the UX Design Team has to justify their existence somehow. And if there’s one thing they’re good at, it’s wowing management with snazzy presentations.
Making a snazzy presentation about the necessary overhaul of the data structure of the ingest system architecture is also just generally harder then just showing a flashy, colorful click dummy of the new homepage.
It’s like rebrands.
Most rebrands occur because the average marketing person is pretty average and “rebrand” looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put “designed Netflix user interface” on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something
What happened to “if it ain’t broke don’t fix it”?
Was the Netflix homesite not broken? It was pretty terrible.
I’ve been with Netflix for years and never had an issue.
That’s why. Long time users will flip, so they try and spin it in their favor as hard as they can before release.