I just noticed this when I saw a strange “Achievement Unlocked” notification pop up on Reddit. What do you think of this? It seems like a retention tactic to me, like what Amino had with its streak leaderboards, and GameFAQs currently has with streak achievements for logging on ten days in a row and also for all days of a month.

  • Lvxferre@mander.xyz
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    7 months ago

    Yup, I also think that it’s a retention tactic. Not the first one: karma, user profiles, that new year crap etc., they all boil down to “we’re giving you reasons to consistently come back, and produce content for us for free.”

    The timing hints me that the Reddit userbase is getting a lower rebound ratio nowadays. i.e. user goes there to see some junk, then forgets about the site.

    • LaLuzDelSol@lemmy.world
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      7 months ago

      It’s also just part of a wider internet trend I think. More and more games and social media have them. Developers are getting better and better at hacking people’s attention and reward pathways. For Duolingo I think it’s fun, because learning a language is a fun and productive thing to do anyways (and despite the hate it has really worked well for me) but for games and things like social media or whatever I just find it annoying.

      • abbadon420@lemm.ee
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        7 months ago

        For duolingo it’s the same mechanics, but from a whole different movement.

        Reddit’s action belongs in the “enshitification” movement. I don’t know if it’s the accepted term yet, but it should be. It’s a general movement away from user experience and approval and towards agressive retention and sales (ads) tactics.

        Duilingo’s actions belongs woth the “gameification” movement. Where the intention is to make learning more fun by adding gaming mechanics like points and rewards.

        Both make use of the body’s dopamine mechanics, but one is evil and the other is good. Just like how nuclear power can be use for evil and for good.

      • beebarfbadger@lemmy.world
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        7 months ago

        Games, social media sites, online shops, they are all working on building the psychologically optimised perfect maze for their prey.

  • Optional@lemmy.world
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    7 months ago

    There really was a time when reddit was mostly ok. But it hasn’t been ok for a good while now.

    • Dkarma@lemmy.world
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      7 months ago

      Reddit was so fun back in the day. Stupid fuuuu / boss memes and completely dumb inside jokes. It always brightened my day and made me laugh to read funny original comments.

      Now it’s just bot comment after bot comment. You either get bad faith bots or confirmation bias bots.

      Either way I’m not interested.

  • ATDA@lemmy.world
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    7 months ago

    Gameification is the “react content” equivalent for lazy social media devs imo.

  • Got_Bent@lemmy.world
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    7 months ago

    Makes it tempting to start logging in again and making daily comments consisting of nothing but random punctuation marks.

    • wizardbeard@lemmy.dbzer0.com
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      7 months ago

      If you really need, you could farm like how bot accounts build up karma. Just use a private subreddit so your system gaming is out of the public eye.