The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine’s unstoppable force.
I just watched it for the first time and… I really enjoyed it. It’s a little off-brand for Apple, but a great ad overall.
I just watched it for the first time and… I thought that while the handwringing is excessive, the subtext that all these other emblems of human creativity have to be destroyed to become part of the iPad is unsettling, moreso because the visuals are so decadent in their detail. It makes it feel much more like replacing than supplementing. It’s probably worse that I think it was also unintentional. Big miss for me.