EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • fluckx@lemmy.world
    link
    fedilink
    English
    arrow-up
    38
    arrow-down
    1
    ·
    7 months ago

    I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

    • fluckx@lemmy.world
      link
      fedilink
      English
      arrow-up
      11
      ·
      7 months ago

      Get off the gaming market EA.

      I can’t believe I’m actually going to have to become a retro gamer. Sigh.

    • Cosmic Cleric@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      7
      ·
      7 months ago

      I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

      Something tells me they will, at least it’s on the latest generation to step up.

      Previous generations of always pushed back against this, and won.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Duamerthrax@lemmy.world
        link
        fedilink
        English
        arrow-up
        10
        arrow-down
        3
        ·
        7 months ago

        Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.

        • Cosmic Cleric@lemmy.world
          link
          fedilink
          English
          arrow-up
          5
          arrow-down
          2
          ·
          edit-2
          7 months ago

          Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

          There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

          Blizzard fans have made me absolutely cynical about gamer boycotts.

          True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Duamerthrax@lemmy.world
            link
            fedilink
            English
            arrow-up
            1
            arrow-down
            1
            ·
            7 months ago

            All the other times were pushed back successfully.

            Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it’s an easy way to trim fat and make the purchase look better for their investors.

        • Detheroth@lemmynsfw.com
          link
          fedilink
          English
          arrow-up
          2
          arrow-down
          3
          ·
          7 months ago

          Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

          Sony made a social media post. They didn’t fix shit. But now the backlash is gone and the countries are still blocked, they can silently reinstate the bullshit in 3 months time.

          • Duamerthrax@lemmy.world
            link
            fedilink
            English
            arrow-up
            5
            ·
            7 months ago

            Regardless, I was expecting absolutely no change from Sony and quite frankly, still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

            • Cosmic Cleric@lemmy.world
              link
              fedilink
              English
              arrow-up
              2
              arrow-down
              4
              ·
              edit-2
              7 months ago

              still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

              Corporations being corporations and trying to rip off the customer to make the stockholder happy is a constant thing (unfortunately). “Viva Capitalism!”, and all that.

              But ‘We the People Customers’ ultimately have the control, we control the purse strings. They need the money in our wallets, and we can decide to give them that money or not, based on how they treat us, as customers. They will try to psyop convince you otherwise of that fact, but that fact remains, and holds true.

              Its an endless battle/war, but its a good one to fight for. Then they try something the next time, we push back against it. Again.

              Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Cosmic Cleric@lemmy.world
            link
            fedilink
            English
            arrow-up
            2
            arrow-down
            5
            ·
            7 months ago

            Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

            Last I heard that problem went away with them backing off of not needing a Playstation account anymore.

            And the fact that they backed off the account requirement is a definate win for us.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

            • Sineljora@sh.itjust.works
              link
              fedilink
              English
              arrow-up
              1
              arrow-down
              4
              ·
              7 months ago

              Sony made a social media post. Original date for PsN requirement was June. During the backlash, over 100 countries were delisted. They still are. The current situation is still much worse than launch.

              • Cosmic Cleric@lemmy.world
                link
                fedilink
                English
                arrow-up
                5
                arrow-down
                4
                ·
                edit-2
                7 months ago

                Sony made a social media post. Original date for PsN requirement was June. During the backlash, over 100 countries were delisted. They still are. The current situation is still much worse than launch.

                Don’t think you’re representing the situation accurately.

                The primary goal was to not have to create a Playstation account, and people can get a refund now from Steam if they want, where before they could not.

                Sony can always decide where to sell their products, regardless if there’s a controversy, or just any day of the week and for any reason. We could never control where Sony sells their products.

                Anti Commercial-AI license (CC BY-NC-SA 4.0)

  • Hildegarde@lemmy.world
    link
    fedilink
    English
    arrow-up
    21
    ·
    7 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

    • space@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      1
      ·
      7 months ago

      And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.

  • Underwaterbob@lemm.ee
    link
    fedilink
    English
    arrow-up
    19
    arrow-down
    2
    ·
    7 months ago

    If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

    • kromem@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      ·
      7 months ago

      Even then they should still be held to a higher standard.

      Especially now in the era of generative AI.

      The poster should have a well known character in the world lore holding the Coke, or a location in the map for the car ad, etc.

      The ads should feel like they are actually a part of the world, and shouldn’t be put in a game unless this can be accomplished.

      In game ads don’t have to suck. But because the power dynamic is such that shit ads can be shoved down players’ throats with the only response being to not buy that publisher’s games, the medium isn’t going to find an acceptable equilibrium.

      In game ads in live service games for in game assets may not suck too much though (an inevitable part of the future).

    • space@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      4
      ·
      7 months ago

      I’m pretty sure their goal is to bring ads in the same form as the mobile games, not as part of the in-game world. If they can do it on mobile, why shouldn’t they on pc or consoles?

      I think this will be an important thing for gamers to unite against, because if there isn’t enough push back, every big studio will do the same.

      • Underwaterbob@lemm.ee
        link
        fedilink
        English
        arrow-up
        1
        ·
        7 months ago

        Good thing I haven’t bought a game from a big name studio since, uhh, does Elden Ring count?

    • Railcar8095@lemm.ee
      link
      fedilink
      English
      arrow-up
      3
      ·
      7 months ago

      Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.

      The tutorial will have you collect “refreshing Pepsi Colas”.

      Cinematics will always look to the big billboards.

      And the game will have strict anti tampering/mods and will require internet connection to support this adds.

      EA doesn’t get the benefit of the doubt anymore

    • TORFdot0@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      7 months ago

      You can’t really sell ads on a per impression basis with just product placement. They want the ad sales to be recurring revenue.

  • NutWrench@lemmy.world
    link
    fedilink
    English
    arrow-up
    15
    ·
    7 months ago

    There are many independent developers who deserve your money more than EA. Vote with your wallet.

  • 3volver@lemmy.world
    link
    fedilink
    English
    arrow-up
    12
    ·
    7 months ago

    Dead Space from 2008 is such a good game. EA has fallen so far. I don’t see myself ever buying another EA game at this point.

  • NutWrench@lemmy.world
    link
    fedilink
    English
    arrow-up
    12
    ·
    7 months ago

    Once these companies have your money, they don’t care what you want. Don’t give your money to companies that abuse you like this.

  • flop_leash_973@lemmy.world
    link
    fedilink
    English
    arrow-up
    12
    ·
    7 months ago

    Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don’t make a thing that is worth dealing with them to get to play.

    That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won’t be seeing them.

  • Cosmic Cleric@lemmy.world
    link
    fedilink
    English
    arrow-up
    14
    arrow-down
    5
    ·
    edit-2
    7 months ago

    Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.

    Spread the word, tell others. Be vocal! Advocate for this not happening.

    And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

    And remember, some of those you would try to convince are probably astroturfers/bots.

    (https://lemmy.world/comment/9975178) (https://lemmy.world/comment/9977246)

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • STOMPYI@lemmy.world
      link
      fedilink
      English
      arrow-up
      5
      arrow-down
      1
      ·
      7 months ago

      Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!

  • Toneswirly@lemmy.world
    link
    fedilink
    English
    arrow-up
    7
    ·
    7 months ago

    Why would you pay full-price for the game then? Sales are constant, games do not hold their value. If you are a developer that is bothered by this, I suggest you stop working for EA

  • Pixlbabble@lemmy.world
    link
    fedilink
    English
    arrow-up
    7
    ·
    7 months ago

    This is another reason I tapping out of gamepass now. With whats happening with streaming, I don’t even want to support a “good deal” when I know the prices will go up, they’ll make tier pricing and add ads somewhere. I want to own my shit. I’m done with ads. Amazon last change to prime made me cancel all services except youtube and bought a 14tb hdd. EA, Ubisoft, Blizzard are all on do not buy list for me.

  • not_that_guy05@lemmy.world
    link
    fedilink
    English
    arrow-up
    7
    arrow-down
    2
    ·
    7 months ago

    Only game I play from EA is apex. Everything else is…rented…online…indefinitely. 🏴‍☠️