The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • BigBananaDealer@lemm.eeEnglish
    20·
    1 year ago

    there was a subscription to pay for fucking heated seats?? even when you buy a car you dont buy a car

    • Chatotorix@lemmy.worldEnglish
      151·
      1 year ago

      “Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure.”

      • Katana314@lemmy.worldEnglish
        5·
        1 year ago

        “He’s losing blood!! Quickly, we need to get him to a hospital!!”
        Car assistant: “Oh, boy. I smell an easy upsell.”