BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
I’m not sure I’d agree on no spyware. Systems like OnStar are still tracking locations and are deeply integrated into the car. But at least this is before they subscription-ized basic features.