Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • InvaderDJ@lemmy.world
    link
    fedilink
    English
    arrow-up
    66
    ·
    8 months ago

    If Roku actually does this I would definitely never use them again. Completely asinine behavior. Especially because most people aren’t even using stand alone boxes with their smart TVs.

    • BassTurd@lemmy.world
      link
      fedilink
      English
      arrow-up
      22
      ·
      8 months ago

      I would get rid of my old Roku that I’m sure is too old for this tech and urge everyone I know to never buy anything Roku, and if they did, I would lambast them every opportunity I could.

      • Kalysta@lemm.ee
        link
        fedilink
        English
        arrow-up
        2
        ·
        8 months ago

        Our tv turned out to be a roku tv. When we bought it this wasn’t advertised well. Which feels on brand right now.

    • jkrtn@lemmy.ml
      link
      fedilink
      English
      arrow-up
      17
      ·
      8 months ago

      I will never buy a Roku device because of that forced arbitration stunt. We can add the fact that they are even considering this to the list of reasons.

      • Marleyinoc@lemmy.world
        link
        fedilink
        English
        arrow-up
        17
        ·
        8 months ago

        Yeah, Roku must be on its last legs with the crap they’re pulling. All of this says to me: don’t buy Roku.

      • sugar_in_your_tea@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        5
        ·
        edit-2
        8 months ago

        To be fair, a lot of companies are doing the forced arbitration nonsense. I just bailed on Vultr (VPS host) for doing the TOS update nonsense (undismissable pop-up, must accept to access account), and I’ve been looking for an alternative and every one I’ve checked has that forced arbitration nonsense in their TOS. Some let you opt out, but you need to send a letter or email to do so.

        So instead of dealing with that, I’m actively looking for ways to avoid using any type of service with forced arbitration. I’m upgrading my NAS to support hosting my things, I’m trying to find VPNs that offer a fixed public address so I can expose services behind my NAT, etc. It’s incredibly frustrating because it’s literally everywhere now…