General Mills, maker of Cocoa Puffs and Lucky Charms cereals, has launched a multi-pronged campaign that capitalizes on the teachings of the anti-diet movement.
This is maddening. It’s not just Big Food that’s in on the “fat is fine” bandwagon. My gym, a YMCA, likely once upon a time had “fitness” instructors who would help you craft a workout plan. Now that’s all gone, and they have “wellness” instructors instead, who happen to be, at my gym, two very obese people clad every single day in 100% stretch-wear. Of the TVs in the weight/cardio area, half are tuned to professional sports and the other half are tuned to “cooking” shows - Chef Fatso hawking his/her wares to all the “food” addicts in the room and sending the message loud and clear: “eat whatever tastes good, eat as much of it as you want (the more the better), and don’t let anyone make you feel bad/weird for doing so”. There’s no question that today investors are backing fat and overeating whereas there was a time in the not-too-distant past that they were backing fitness and controlling (meaning, restricting in some way) dietary intake instead.
This is maddening. It’s not just Big Food that’s in on the “fat is fine” bandwagon. My gym, a YMCA, likely once upon a time had “fitness” instructors who would help you craft a workout plan. Now that’s all gone, and they have “wellness” instructors instead, who happen to be, at my gym, two very obese people clad every single day in 100% stretch-wear. Of the TVs in the weight/cardio area, half are tuned to professional sports and the other half are tuned to “cooking” shows - Chef Fatso hawking his/her wares to all the “food” addicts in the room and sending the message loud and clear: “eat whatever tastes good, eat as much of it as you want (the more the better), and don’t let anyone make you feel bad/weird for doing so”. There’s no question that today investors are backing fat and overeating whereas there was a time in the not-too-distant past that they were backing fitness and controlling (meaning, restricting in some way) dietary intake instead.