I really LOVE not showing the flashy packaging, that shuts off much of the monkey brain. I’d love to read a study that went into what effect that has on smokers.
Probably zero effect. Smokers continue smoking regardless of everything thrown at them because it’s ridiculously addictive. But you’re right, it would be interesting to see the actual data.
Smoking rates in NZ have reduced markedly and this is one of the many actions we’ve taken as a nation to get the numbers down. I’d think it has an effect thou probably more on reducing uptake
I think it’s probably the rising cost and the increased outcast status of smokers that has had the biggest impact. That and vaping being an outstanding cessation method. It’s really inconvenient being a smoker now.
The ultimate goal is to prevent people from starting. Cessation is a secondary goal, and always has been. Because it’s much much easier to intercept an addiction before it starts.
That’s what this sort of display is trying to do. It’s not going to deter current smokers, because they already know what brand they like. But it will be very effective at stopping new people from starting.
My only worry would be accidentally fetishizing it. I can say I always wanted to go past the bead door in the movie rental place just to see what was on the other side
I really LOVE not showing the flashy packaging, that shuts off much of the monkey brain. I’d love to read a study that went into what effect that has on smokers.
Probably zero effect. Smokers continue smoking regardless of everything thrown at them because it’s ridiculously addictive. But you’re right, it would be interesting to see the actual data.
Smoking rates in NZ have reduced markedly and this is one of the many actions we’ve taken as a nation to get the numbers down. I’d think it has an effect thou probably more on reducing uptake
I think it’s probably the rising cost and the increased outcast status of smokers that has had the biggest impact. That and vaping being an outstanding cessation method. It’s really inconvenient being a smoker now.
Sure. But you said “zero impact”.
I also said “probably”. Who got who now? Gotcha!
Touché :o)
The ultimate goal is to prevent people from starting. Cessation is a secondary goal, and always has been. Because it’s much much easier to intercept an addiction before it starts.
That’s what this sort of display is trying to do. It’s not going to deter current smokers, because they already know what brand they like. But it will be very effective at stopping new people from starting.
Makes sense.
True, but I think the main point of plain packaging is to prevent people from becoming smokers to begin with.
My only worry would be accidentally fetishizing it. I can say I always wanted to go past the bead door in the movie rental place just to see what was on the other side