Since 2022, Kellogg has been running an ad campaign encouraging families, with the help of Tony the Tiger and Toucan Sam, to break out of their boring dinner rotation and swap in the occasional bowl of cereal. “If you’re tired of cooking chicken over and over (and the kids are bored of eating it) we’ve got something you’ll want to try,” the description for one of the advertisements read. “Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”
That commercial didn’t inspire nearly the same amount of dialogue as when — nearly two years later, on Feb. 21 — WK Kellogg Co. CEO Gary Pilnick also suggested customers eat cereal for dinner, likely because instead of positioning it, as the advertisement had, as a little treat, he suggested it as a solution for families feeling throttled by food inflation.
“Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”
If I wanted to live like I was in college, I’d re-enroll and find a new career path.
Alternatively you could buy a big bag of rice and a bunch of dried beans and lentils, and some frozen veggies and canned mushrooms with some cheap sauces, and eat decently for significantly less per calorie than eating breakfast cereal…. Which is expensive garbage.
…or we could work so that food in general was affordable for everyone so people didn’t have to survive off of rice and lentils every day and convince themselves that it’s not so bad.
All great suggestions! I just laugh when people tell me being vegan is too expensive.
Junk food, nothing more. The sugar content in many cereals is comparable to candy and other sweets. If you’re trying to lose weight or stay healthy, this stuff should stay on the shelf and off your radar, even if they were giving it away for free. It’s not worth it.
Oat Bran Crunch or something my parents bought had more sugar per serving than Lucky Charms.
I no longer buy cereal because it has become way too expensive for the low nutritional/satiety value. Sorry, Kellogg, you’ll have to do better if you want to convince people to eat more cereal.
That shit is full of corn syrup. Even the stuff that looks “healthy” has syrup as a primary ingredient. Disgusting.
I’m fairly certain they are right on the line when it comes to sugar, where just a pinch more and it legally has to be classified as candy.
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Sorry, Kelloggs, cereal is a dessert. This includes your boring, Seventh Day Adventist, antimasturbatory cereals too.
What’s this about a nofap cereal?
Kellogg developed Corn Flakes as a way to get people to not have sex or masturbate. I feel like the company has put a lot of work into keeping this out of Wikipedia though… But other websites will let you know the story.
Yep, corn flakes and “cereal” at large are the product and phenomena of a cult. One of those crazy facts that most live their lives unaware. Like the fact people used to rent pineapples by the hour etc.
Sounds like a conapiracy theory
Surprise! It’s proper history.
Kellogg thought sex for enjoyment and masturbation were bad, so eat some shitty cereal and get yogurt enemas instead. The real conspiracy is how this is absent or glossed over on Wikipedia. I guess I should look at the discussion pages…
I’ve been avoiding them since they fucked over their striking employees. This ceo can suck it.
I’m tired of eating good cheap food. I want to eat overpriced trash!
The most ultra processed food pretending to be healthy still… Lmfao.
Zero other options? Sure. Treat? Sure. Meal replacement? Make sure they know it’s unhealthy.
https://www.independent.co.uk/news/health/ultra-processed-foods-bread-cereal-b2446836.html
https://www.washingtonpost.com/wellness/2023/06/27/ultra-processed-foods-predigested-health-risks/
nearly two years later, on Feb. 21
Just had to be my birthday didn’t it…fuckers…
