I hope they figure this out, cause the search results are depressing.
Unfortunately it’s never-ending cat and mouse battle. The whole point of SEO is to game the search engines systems, so the spammers will now be adjusting their tactics.
I don’t think it’s just SEO that’s the problem with Google search either. They seem to put too much weight on e-commerce over information.
There’s something else wrong besides just excessive SEO. The other day I was trying to find a battery controller for a diy battery pack. I searched “rechargeable battery controller.” Every result on the first page was rechargeable battery packs for Xbox controllers. I understand how there could be a strong correlation, but it was every result being for Xbox controllers. So my conclusion is that Google search is doing more than correlating occurrence of search terms now. I think they’re running some sort of ai to guess what you intend to search based on what you typed then showing results based on that. So their system decided I was looking for a battery for an Xbox controller and showed only results for that search rather than a search of what I actually typed.
The answer seems fairly obvious to me if they really want to improve search results: blanket ban any domain owned by any company known to engage in blatant SEO spam, let them appeal after 6 months. The fact that isn’t done means Google sees profit in allowing SEO spam to exist as long as it doesn’t push too many people away.
So… Most of the web?
If Google keeps listing the battle, hopefully other search engines can arise. Bigger variety would help with combating SEO, cause if you have 3 or 4 alternatives, it becomes harder to game all of them
Google doesn’t want its search to be bad? News to me