They really think a brand name has value even after you sucked the value out of it. Its not even like trying to buy a good one word domain name because it has no value either, vice.com is worth less than, say gavinmcinnesbuttpl.ug because genericness has no value nowadays.
But it does.
I’m not saying it should. But that shit works.
“you could chalk some of this up to media strategy focused on search; sites that have been running for years have strong archives and good reputations that cause them to rank high in Google search results. Someone looking for a movie review will see, say, The A.V. Club pop up high in their Google results and click to the page. That’s as far as the Spanfellers of the world care to think; it doesn’t matter if the review is written by AI or illegibly slathered with ads because the company got its click, which translates into the ad revenue or visitor traffic that looks nice in the spreadsheets that are the only way these media owners actually engage with their own sites.”
What an age we live in!
Can’t wait for online advertising to collapse. Maybe we can get the Internet of the mid 2000s back
This eventually will happen, idk if I would be alive since 98% of the internet run in a google browser engine
Nothing has changed since the early 90s. With the exception that idiot executives think they’re experienced . . IT . . cybers or . . whatever.
There was a few brief shining points where developers actually got rich and did some cool things. But, Big Money got no soul.
Just more end-stage capitalism enshittification.
Looking forward to my Vice branded bluetooth speaker and Sports Illustrated waste bin.
I don’t think portraying the execs as just dumb and the general public as mega brains is accurate…
The execs want to strip out value as profit and take actions to maximise this, they don’t care if it fundamentally tanks the business because as long as they make a profit overall they can just drop the husk that’s left at the end and move onto another business they can bleed dry.
