A U.S. judge has rejected Burger King’s bid to dismiss a lawsuit claiming that it cheated hungry customers by making its Whopper sandwich appear larger than it actually is.
U.S. District Judge Roy Altman in Miami said Burger King must defend against a claim that its depiction of Whoppers on in-store menu boards mislead reasonable customers, amounting to a breach of contract.
Customers in the proposed class action accused Burger King of portraying burgers with ingredients that “overflow over the bun,” making it appear the burgers are 35% larger and contain more than double the meat than the chain serves.
I’m not overly surprised. I read the article and know the TV ad claims were dismissed, but the currently running TV ad campaign for BK makes their burgers look ridiculously huge - like larger than the entire box a Big Mac comes in.
Check out the whopper shown at the very start of this ad (screenshot) to see what I mean. When did you last have a burger that was half the width of your torso?
This is what I call badvertising.
Lol wtf that is hilarious. It’s like almost the size of a soccer/basketball.
To be fair, 75 percent of the height between the bun is not burger, but lettuce, tomato, etc. But I’ve never seen veggies stand that tall or not be compressed by the person making it.
Yeah… but that burger is almost twice as large as what they actually sell.
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Isn’t that all fast food advertising?! Or even for advertising. It’s all fake food. Like Photoshop for food. Lol
I feel like this belongs in !nottheonion.
Yes. BK is probably sizing the bun-to-patty ratio to make them look and seem larger. They also probably make sure to paint their lettuce green so it looks fresher. Or would, if that weren’t already banned by the FDA.
The issue here is it isn’t just ratios. The entire burger itself looks far larger in diameter than it is in reality
In marketing materials, that’s supposed to happen.
If they say it’s a 1/4 pound patty… it’s a 1/4 patty even if the photo is a 1/3 pound patty. Or it’s not then the lawsuit has merit.
The pictures are allowed to be misleading
The pictures are allowed to be misleading
Guess we’ll find out, huh?
I remember seeing a show when I was a kid made for kids about deceptive advertising (it was on HBO back when HBO was decent) and they had a segment on all the ways they dress food for food ads. It was fascinating. I remember milk was made from Elmer’s Glue, cereal flakes were chosen from hundreds of boxes to find the perfect ones, and ice cream, which would melt under the hot lights if it were real, was made from vegetable shortening.
oh yeah. Commercial food photography is… a sneaky art. they find textures that are similar and paint them to be what they need. hard gloss like beef juices are lacquer, fruits are made to look fresher with hairspray… and this assumes they’re using fruit at all.
They use motor oil for pancake syrup because it won’t soak into the pancakes.
Yeah, but a small whopper means you eat less Burger King food. That sounds like a plus to me.
I want that Bis Ass whopper from the 90s back. It shrinked over time…
I feel like McDonald’s Australia needs this. Everything including the fries is smaller then everywhere else.
Whoppish
Really wish they sell Whataburger everywhere in the States(especially after that Chicago venture capital bought the chain) , never had the problem of the burger being too small there.
Burger King (Hungry Jack’s too) should also be ashamed for the sorry excuse of the imitation mayonnaise they use in the Whopper.
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Bah. Whoppers are fine and priced comparatively to the competition.
