Yeah but also I think the nature of viral content is just spinning out into chaos with the amount of AI generated content and bots. I am sure palworld deserves its popularity to an extent but it’s the velocity and utter completeness of palworld’s popularity that feels weird. At some level I think algorithms are heavily distorting cultural phenomena like this to be much more “winner takes all” in terms of popularity. It is not only how humans tend to act but it is also the most profitable way to monetize culture.