Rivian CEO issues strong statement about people who purchase gas-powered cars: ‘Sort of like building a horse barn in 1910’::“I don’t think I would have believed it.”

  • HelixDab2@lemm.ee
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    2 years ago

    Yeah, so, how much is one of those Rivian trucks, exactly?

    $73,000?

    Yeah, fuck off. That’s more than the median annual gross income for American workers. It’s all good and well to tout a slightly more sustainable form of transportation–still not nearly as sustainable as busses or trains!–but when you’re pricing it well outside what most people can rationally afford, you’re not helping the situation.

    • GamingChairModel@lemmy.world
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      2 years ago

      Average transaction price for a new vehicle in the U.S. is already at $48k. Plenty of electric models are below the average price by now.

      The fact is, if you’re considering buying a new car, you’re already on the richer side. So this message is mainly aimed at those richer Americans considering a $73,000 F-150, that they might want to consider a $73,000 Rivian instead.

    • GiddyGap@lemm.ee
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      2 years ago

      All these products have to come to market in order for prices to eventually come down. People need to see that they have viable options to gasoline cars.

      In Norway, more than 80 percent of new cars sold are electric. There are many other options that don’t cost $73,000. Rivian is just one option.

      • HelixDab2@lemm.ee
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        2 years ago

        IIRC, Norway also offered substantial tax incentives to people that bought electric cars. IIRC, the fed. gov’t did the same in the US, and car companies responded by raising prices by the amount of the incentive.