So much of the job is face tuned and post-productioned anyway. And what are you even doing? Unboxing videos? Soy face in front of a sports car or a machine gun?

The real job of the modern influencer isn’t sitting in front of a camera. It’s all the SEO and brown nosing and cross-posting to raise your brand profile.

In a media economy where everything is online is it any wonder that an AI video in a feedback loop with a bunch of AI controlled bot “users” is going to max out on a platform that only knows how to reward these artificially manipulated metrics?