Gift cards make great stocking stuffers — just as long as you don’t stuff them in a drawer and forget about them after the holidays.
Americans are expected to spend nearly $30 billion on gift cards this holiday season, according to the National Retail Federation. Restaurant gift cards are the most popular, making up one-third of those sales.
Most of those gift cards will be redeemed. Paytronix, which tracks restaurant gift card sales, says around 70% of gift cards are used within six months.
But many cards — tens of billions of dollars’ worth — wind up forgotten or otherwise unused. That’s when the life of a gift card gets more complicated, with expiration dates or inactivity fees that can vary by state.
Gift cards are terrible gifts and I wish people would stop giving them. Just give them straight cash money to spend on whatever they want, an item they actually could use, or even better, nothing at all if they don’t actually need it.
I disagree, but only to the extent that you know the person well enough to know they’ll use it or they explicitly ask you for it. To me, gift cards are a way to alleviate the paralysis of choice and guilt for spending money in certain ways. It’s like “I know you couldn’t mentally justify spending a $100 bill on a high quality set of sheets, so I’m giving you money specifically earmarked for that purpose.”
It’s also sometimes handy if you want to give someone money for everyday needs and know they’d feel guilty or embarrassed about receiving money directly. A gift card for a store you know they go to a lot can be a fairly tasteful gift. Again, though, it’s only worth it if you know they’ll actually use it.
And don’t get those prepaid general purpose gift cards, those things are straight up scams.
and know they’d feel guilty or embarrassed about receiving money directly
That’s what I never understood about the taboo of cash as gifts. Whats weirder to me is it’s pretty common to get straight cash money as a gift for graduating from highschool, but not for christmas or birthdays?
I personally dislike feeling the obligation to buy something from a specific store because of the gift cards. Getting cash (or not spending money on gifts) gives me more flexibility. And if I ever need the cash I don’t feel obligated to lose money in a transaction having to sell some item off. Whether it be the item I bought with the gift card, or some other item I bought so I can keep that other item.
I explicitly ask for gift cards, because the last thing I need cluttering up my house are random gifts that people got me. I’ve gotten to the point where I don’t really care for surprise gifts, and I feel like a jerk telling people exactly what to get me. So I just ask for gift cards, and I use the money to buy my own gifts.
My wife and I don’t really buy each other gifts anymore. We just buy ourselves something we want and say, “This is my Christmas gift from you!” Repeat for birthdays, etc. Not having any expectations of buying/exchanging gifts is liberating for us.
Same, I’d rather have people help me subsidize big purchases with gift cards than buy me stuff I don’t need or want. The in-laws especially hate giving gift cards so for years the wife and I tell them we just don’t want anything for the holidays. This year they finally caved and sent us some gift cards. I’d rather have to pay $50 less for an expensive tool/toy than have $50 worth of even more junk cluttering up my house
My wife and I don’t really buy each other gifts anymore. We just buy ourselves something we want and say, “This is my Christmas gift from you!” Repeat for birthdays, etc.
This is what I prefer. Instead of getting a gift card and feeling obliged to buy something from X retailer. Sometimes I just don’t want to buy something from them. Whether it’s cheaper elsewhere, or I just don’t trust them for that item so I either have to pay more just to use the gift card, or risk getting a knockoff.
With straight cash money I can spend it whenever I want, on whatever I want, wherever I want.
I’ll give them if someone asks but never on my own choice
MY COKE DEALER DOESN’T ACCEPT MACY’S GIFT CARDS, MOM
When you buy a gift card, a retailer can use that money right away. But it also becomes a liability; the retailer has to plan for the possibility that the gift card will be redeemed.
Oh those poor poor capitalists.
It’s like the plot of Office Space, but in reverse. Corporations steal pennies from consumers. The only difference is that it’s legal when they steal from you.
This sounds like the plot to that superman movie
Holy shit the US has some consumer protection we don’t have over here (at least in the UK)
A legally enforceable 5y minimum expiration for a gift card is a fucking great idea.
Realistically they get really fucking annoying to keep on your books longer than that anyways.
You’ve got this weird accumulating liability account just sitting there until they expire or you can write them off.
For sure, but I had an “expires in 6 months” gift card for a restaurant over here a year ago. Could have done with not feeling forced to squeeze it in-between existing plans
That’s short.
Starbucks stars have actually got me to stop buying their product. I get an email saying my stars expire, but not how many, after 12 months and gave up on it
Uh, what? Are you defending companies stealing gift card money from people because it’s a “weird account on the books”?
No, but also yes.
5 years is an annoyingly long time to track gift cards because you can’t spend that money until it’s no longer a liability on your books. 1 year is way too short, there needs to be a compromise somewhere, 5 years is probably fair.
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Do they actually? I didn’t know that.
In Canada they never expire unless the store goes out of business. There’s a few exceptions for things that are services rather than freely spent balance but yeah, to me it seems unfair that they would be able to just absorb that money.
gift cards and virtual app balances allow companies to operate as unregulated banks, and take out massive loans using their unspent balance as collateral. It’s a clever way to avoid the typical regulations in holding client money
Never thought about it that way and didn’t know they could do that.
I assume it’s not literal. Just kind of functions that way in practice.
Why buy gift card ? just gift cash.
I’m with you… but, sometimes you can get gift cards cheaper than what they are worth. Like, pay $40 for a $50 gift card to Lowes. If you know a person likes a place it’s a way to get more bang for your buck.
Reward points if using a credit card to purchase.
Also, some stores in the states at least, like Kroger, give their own points for fuel.
I think it depends on where the card is from. I love an Amazon gift card because I can always find something there, but my aunt had someone buy her an Aritzia gift card, which is a store for very young women mostly and almost all the sizes are extra small, and she’s 85. She calls it “the store for girls who like to show off their.behinds”.
She ended up taking me shopping with the card, but I’m 49 so all I found were leggings, and that’s useful but it’s really dumb to buy someone something that’s so age focused.
I’ve gotten 3 Starbucks gift cards. I get that it’s really popular but I wish it wasn’t people’s go-to gift card.
I bet you can name 3 people who don’t give a fuck about you, but felt guilty enough to feel the need to line a billionaire’s pockets smh
Just tell them not to bother
For my wife’s work White Elephant (which she organized) she got stuck with a lottery ticket for $10 under the budget which she lost on, so she essentially got nothing.
