Apple responds to the Beeper iMessage saga: ‘We took steps to protect our users’::Beeper, like Sunbird and Texts, sought to find a way to bring iMessage to Android users. Its app, Beeper Mini, worked well. But a few days after it launched, Apple took steps to shut it down.
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Infinite growth.
They must gain more profit at any cost so their personal shares and shareholders are appeased. Once you have saturated the only next step is exploitation. Push moral boundaries for profit.