The rise of inexpensive Chinese electric vehicles has upped the pressure on legacy automakers who have turned to suppliers, from battery materials makers to chipmakers, to squeeze out costs and develop affordable EVs quicker than previously planned.
What’s the incentive? Most people will have to buy a car anyways, so without a different incentive, it’s better for every manufacturer to sell you a 60k+ car where the margins are way higher. If profit is the sole motive it’s a no brainer.
What’s the incentive? Most people will have to buy a car anyways, so without a different incentive, it’s better for every manufacturer to sell you a 60k+ car where the margins are way higher. If profit is the sole motive it’s a no brainer.
The incentive is going to be undercutting the competition. It’s going to happen someday, might as well be you, car company.