Meta's behavioral Ads banned in EU/EEA by EDPB - Stack Diary
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This is a breaking story, more details to follow! The European Data Protection Board (EDPB) has taken a significant step in data protection enforcement by issuing an urgent binding decision against Meta Ireland Limited (Meta IE). This decision, stemming from an initial request by the Norwegian Data Protection Authority (NO DPA), imposes an extensive ban on Meta's processing of personal data

The EDPB issued an urgent binding decision that essentially bans Meta from using personal data for behavioral advertising in the entire European Economic Area (EEA).

  • MrOxiMoron@lemmy.worldEnglish
    43·
    1 year ago

    Now I would also like a ban on using my personal data to train an AI model. Soon we’ll get ads based on ai prediction based on our personal data as an indirect way to still do the same things.

  • TheFeatureCreature@lemmy.worldEnglish
    201·
    1 year ago

    She also highlighted that Meta has not shown compliance with the orders set by Ireland’s Data Protection Act (IE DPA) last year.

    Because getting caught and fined a couple million isn’t even a minor business expense to these companies. Stop acting surprised when they don’t follow your rules when you fine them 0.007% of their yearly profits.

    Like,

    Despite this, Facebook and Instagram remained operational in Norway, where EU data protection laws prohibit such advertising practices. The platforms faced a daily fine of one million Norwegian kroner (around €89,000).

    Their bean counters probably laughed out loud when they were told about this, and I wouldn’t blame them. This is a joke. They probably spend more on toilet paper for their office workers. Meta has nearly 200 BILLION (with a B!) in assets. Treat them like it.