I can’t speak for a company of 30,000, but I know tons of companies with a couple thousand employees or less that could, without a doubt, write their own tools in house to do the bits and pieces of SalesForce they actually are using for far less than they are spending on SalesForce. As they grow, their SalesForce costs grow linearly or worse, while an in-house tool’s grow at a decreasing rate.

Any company that size or larger already has some kind of technology division that can be grown to accommodate the development.

For those really big companies, I imagine their SalesForce bill is so high they might have potential alternative options I can’t even imagine at those prices.